Bmw M1 Homage: the design

Adrian van Hooydonk, Director Design, BMW Cars, talks about the design of the BMW M1 Homage concept and explains the main reasons and goals of the project.

Adrian van Hooydonk on the BMW M1 Homage project

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Unveiled at the Concorso d'Eleganza Villa d'Este 2008 to celebrate the 30th anniversary of the legendary M1 by Giugiaro, the BMW M1 Homage features an emotional design that integrates technology into the overall aesthetics.
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