Chrysler closes Pacifica Advanced Design Studios

Automotive Design 11 Mar 2008
Chrysler closes Pacifica Advanced Design Studios

Chrysler LLC has announced that it will close its Pacifica Advanced Design Studios in Carlsbad, California. The closing is part of a companywide consolidation and will affect about 20 empoyees.


The functions of the Pacifica Design Studios will be integrated in Auburn Hills facilities, and Trevor Creed will continue to lead the design activities.

Vehicles developed at the Pacifica design studios include the Nassau, Akino and Jeep Compass concept cars and Chrysler 300 Sedan and Pacifica crossover production cars.

Additional information on the design-related strategy at Chrysler is available on Car Design News.

Trevor Creed unveils the Chrysler Nassau Concept at the 2007 Detroit Show Trevor Creed unveils the Chrysler Nassau Concept
at the 2007 Detroit Motor Show

Below we report the official Press Release:

"Increasingly, we are leveraging resources worldwide, forming new joint ventures and alliances and consolidating operations in order to better achieve global balance. These moves are designed to help Chrysler become a more globally focused manufacturer, with design, engineering, sourcing and a local presence to serve local customers.

As such, we are closing the Pacifica Advance Product Design Center, consolidating the Advance Design function in Auburn Hills. Advance Design remains an integral part of our future design efforts, led by Trevor Creed, Senior Vice President — Design.

In the larger view, this is part of the ongoing consolidation of our North American business and achieving a right-sized operational footprint to match market realities."

"These changes set the stage for Chrysler’s future global growth efforts, which also include our intent to establish global expertise in design, engineering and sourcing through centers of excellence. These actions will help the Company meet its long-term globalization goals.

The Pacifica Advance Product Design Center is located in Carlsbad, California and employes twenty people. The company will work with those employees affected. Additional details will be available in the near-future."

(Source: Chrysler)

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