The iQ concept was created at ED2, Toyota’s
advanced European design studio in the
south of France, working under the Toyota
design philosophy of Vibrant Clarity.
The inspiring concept was to create an ultra compact, highly space
efficient, environmentally friendly vehicle
that maximizes the urban lifestyle of Europe’s
fashionable metropolitan dwellers.
At less than three
metres in length (2980mm) it is 425mm
shorter than the Toyota Aygo and more than
770mm shorter than the Toyota Yaris.
width and height (1680mm x 1480mm) it is
comparable to Yaris.
Managing officer of Toyota Motor Corporation’s
Design activities, Wahei Hirai, says: "The iQ concept is designed to reflect and
enhance the lifestyle of its owners.
urban environment, people want to express
themselves through dynamic and on-the-edge
design, but at the same time rational factors such as size, functionality and CO2 emissions cannot be ignored."
The exterior is simple and daring with a stable
and robust stance enhanced by the width of
the vehicle contrasting with its short length.
side profile the ultra-short overhangs and cabforward
silhouette suggest a dynamic pose
and at the same time maximizes the interior space.
"The confident character of the
front juxtapositions with the small, yet strong
structure give the vehicle an iconic value."
"Expressing the structure and construction of
the vehicle is vital to keeping the design simple yet at the same time energized, it also serves to clearly express the concept of the car."
The exterior surfaces of the iQ concept are
almost mathematical in their cleanliness
and precision, but at the same time have
movement and emotion to keep the design
fresh and unlikely to date.
The character lines of the window opening flow smoothly and
harmonize with the surfaces supporting them.
exterior colour is a pearlescent white with flecks of
purple shimmer hinting at the darker interior
Overall, the iQ concept has an ‘on-the-edge’
style designed for the future urban
The dashboard swoops away from the front passenger,
thus giving this seat extra freedom
In regular use, driver and passenger sit side
by side. But, to accommodate a third adult
or adult and child, the front passenger seat
can be moved in a more forward position
allowing more room and easier access to
the rear area.
The basic geometric structure
of the instrument panel creates an open and
wide environment, enhanced by the panoramic glass sun-roof.
The air conditioning
vents are constructed from a cylindrical form
clearly relating to their function.
The freeform lines of the centre cluster are echoed in the door
Interior details include the mock snake-skin steering
wheel trim, purple interior trim accents and
purple styling themes carried over into the
seats, door trims and dashboard.
The three-dimensional, 3-in-1 display of speed,
engine rpm and fuel status is mounted above
the steering column while controls for audio
and navigation functions are on the steering
display of the GPS routefinder is placed within
the driver’s vision but is see-through when