According to Ford, some elements of the Verve Concept will almost certain appear in future production small car models.
During the next Frankfurt Motor Show the automaker will gauge public reaction while its designers are working on the next compact car generation.
The bold and sporty front end is dominated by a large, inverted trapezoidal lower grille with the familiar Ford oval centred in the compact upper opening.
Among the main design elements are the sleek lines, 18-inch alloys, panoramic glass roof and
B-pillarless structure give it an elegant, coupe-like look.
The car is painted in deep magenta with a unique tinted clear coat finish.
The interior design has been inspired by the latest mobile phones.
Ford’s Convers+ system allows quick and easy access to all driver-operated functions, and features a large colour screen that displays all essential information.
“A new generation of buyers raised with mobile electronic devices would feel right at home in this new automotive interior, one that exceeds the standards typical in the small-car segment,” said Niko Vidakovic, Chief Interior Designer, Ford of Europe.
Taking its lead from the success of Ford’s new S-MAX and latest Mondeo, the Verve Concept symbolises Ford’s ambition to be a leader in small vehicle design by creating individual cars for individual customers.
Martin Smith, Executive Director of Design for Ford of Europe, explained: “Bold, even radical, Ford Verve Concept demonstrates the potential of Ford’s kinetic design philosophy to visualise a small car that is a chic and modern, and one that makes an individual statement for a sophisticated, fashion-aware generation.”