Fiat inaugurates new Styling Center

Automotive Design 3 Jul 2007
Fiat inaugurates new Styling Center

Fiat has inaugurated its new Turin-based Styling Center. The facility has a total area of about 20,000 square meters and will host all the design activities for the group’s different brands.

The new Styling Center replaces the historic facility located in Via della Manta, Mirafiori. Below we report the press release, waiting for the first official images of the new facility to be unveiled.

From the official Press Release:

On 2 July 2007 Fiat Group Automobiles’ new Style Centre was inaugurated in the presence of Fiat Vice Chairman John Elkann and CEO Sergio Marchionne.

Turin - Officina 83 Turin - Officina 83
The "Officina 83" before restoration

The Centre puts all the research and design activities of the Fiat, Lancia, Fiat Professional, Abarth and Maserati brands into one Style department.

An industrial building within the Mirafiori complex called “Officina 83”, which had served originally as a machine shop, was refurbished to provide a headquarters for the new Centre.

The workforce numbers about 200 people, aged 37 on average, with professional skills ranging over the entire styling process: designers, ‘digitisers’ and model makers.

New Fiat Styling Center at Officina 83 New Fiat Styling Center at Officina 83 New Fiat Styling Center at Officina 83
The "Officina 83" after renovations

The new Style Centre occupies a roofed area of 12,500 square meters, to which should be added 8,100 sq m outside.

It contains a big meeting room, a room for virtual reality presentations, and two rooms for presenting models, in addition to the large open-air display area.

The rooms inside the Centre have been designed in a very modern key so as to best serve the creative aspect of activities linked to the definition of car design.

(Source: Fiat – Images source: )


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