Boeing Business Jets used the concept developed by BMW Group DesignworksUSA for the 787 Dreamliner as a marketing tool to draw potential clients’ attention to the benefits of its fleet of wide-bodied aircraft comprising the models 777, 787 Dreamliner and 747-800.
Consequently, the design proposals were permitted to deliberately extend beyond traditional regulated limitations.
The interior space is absed on a new three-dimensional concept that replaces the traditional structure normally found in conventional aircraft.
The lateral usage of space is complemented by a multi level vertical experience giving Boeing 787 conceived by BMW Group DesignworksUSA a predominantly open-spaced atmosphere in which even longer flights become a pleasant experience.
With vertical lines and a high degree of transparency – right down to a glass floor that provides a view onto the vehicles parked in the cargo hold below – a very versatile environment has been created.
The designers have given special consideration to the needs of highly discerning travellers to whom an aircraft is not solely a means of transport, but also a place to live and express their personality.
The ideal daily routine in which office duties, caring for guests, relaxing, and recuperating prior to starting another busy day and after landing at a destination were key design objectives.
From the desk the traveller’s eyes may wander through the electro chromatic glass enabling a glance throughout the main lounge with the cocktail bar in the foreground.
A fully equipped gourmet kitchen and a big-screen theatre are also at his or her disposal.
An elegantly furnished master suite is available for the owners usage and there is two spacious guest suites for fellow passengers.
A fitness centre, sauna and wellness facilities are located on the lower level of the passenger area.
A section of the cargo hold is reserved for vehicle transportation.
The basis of the concept implemented by BMW Group DesignworksUSA was the vision of combining individual lifestyle with the unlimited freedom of travelling.
With the partitioning of the cabin into different horizontal levels, an entirely new dimension in travel has been achieved.
Through the inclusion of part of the cargo hold, it was possible to increase the space occupied by passengers during their stay on board. The result is a feeling of spaciousness far superior to the conditions that prevail on conventional commercial aircraft. This is enhanced by elegant and distinctively designed fittings featuring bright, high-grade materials, state-of-the-art technology and architecturally sophisticated details.
"By rendering this means of transport itself the center of daily routine, the designers have lifted the barriers between travelling and arriving at a destination."
(Source: BMW DesignworksUSA)