Paulin VR Concept

New Designers 21 Jun 2007
Paulin VR Concept

The VR Concept is a 2-seat sportscar designed for the year 2010. It is the first creation of Swedish Paulin Motor Company, founded by ex-Ford designer Daniel Paulin.

This concept car aims to demonstrate Paulin’s vision of future design directions aiming for the market requirements of 2010 and further. Below we report a description of the project and some exclusive images.

Paulin VR Concept - rendering Paulin VR Concept - rendering


Paulin VR ConceptThe main proportions are typical of two-seat GT cars.

The exterior is characterized by the cockpit design, which is inspired by modern jet-fighters, and by the original scheme of the opening panels.

The windshield/roof is hinged in the cowl area.

With windshield/roof in open position, the doors can be open independently. The rear wing is integrated in body with a flush condition.

In use it moves up and rotates to create appropriate down force.

Side mirrors are replaced by external cameras, located above the rear fenders. The view can be seen on a wide display just above the instrument panel.

"In the interior, less is more – 2 bucket seats, steering wheel, gear shifter and a control unit," Paulin continues.

"This concept car is a pure driving oriented vehicle where the design intent is all about simplicity and functionality in true Scandinavian fashion."

Paulin VR Concept Paulin VR Concept
Paulin VR Concept - rendering Paulin VR Concept - rendering

"I have studied the development of the last decennium and believe this is a logical development where I have tried to create shapes where controlled sculptural surfaces meets dynamic graphical break-ups", says Daniel Paulin, CEO and Creative Director of Paulin Motor Company.

Paulin VR Concept Paulin VR Concept

Some 3D animations are available on

The concept car was developed in cooperation with technical partner Opticore, which provided the visualization tools to produce images and real-time presentation environments.

Paulin VR Concept - engine compartment Paulin VR Concept - Interior

Daniel Paulin said "Since there is no physical mock-up, Opticore solutions have given me a great solution to demonstrate my vehicle for prospective partners. […] The quality has reached a level where many design decisions can be made with out the need of physical prototypes."

Paulin VR Concept Paulin VR Concept
Paulin VR Concept Paulin VR Concept
Paulin VR Concept Paulin VR Concept

Paulin, currently involved on several design projects around the globe, will continue to launch concepts to highlights trends and ideas of where automotive are and should develop.

High-resolution images of the VR Concept are available in the Picture Gallery section of Opticore’s website.

About Paulin Motor Company

FAB1 - Thunderbirds (2002) - design rendering FAB1 – Thunderbirds (2002)

Paulin Motor Company is based in Gothenburg, Sweden and is a global design agency for advanced automotive design, offering services that range from early conceptual work to finished concept cars.

Paulin Motor Company was founded in 2005 by Daniel Paulin, who has a background as designer at Ford Motor Company where he, among other projects, was responsible for the exterior design for the Ford Focus concept car (2004), the exterior of the Ford Focus C-Max (2003) and design of the FAB1, Thunderbirds – the movie.

Paulin’s customers include Hyundai, Tata, Volvo Trucks AB, Kia, Peter Stevens Design, Motor City Europe, Caran.

FAB1 - Thunderbirds (2002) - design sketches Ford C-MAX - design sketches by Daniel Paulin

For more information visit

(Image courtesy: Paulin Motor Company)


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