"Among the mass production objects, cars are the most diffused, the most expensive,
the most technologically advanced and above all still the most desired.
What makes a car desirable? What makes a vehicle the actual platform of our dreams?
What makes car design a promise for a forthcoming future?"
Desire Design is a competition project that aims at rediscovering the fundamentals of
car design. Participants are requested to submit a design project of a car with a strong
Any dimension or typology of cars are accepted as long as they
represent a vehicle that people could dream about.
The aim is to find out what makes a car a living object with a soul out of a mechanic
components assemblage. The project should express a good balance of proportions,
graphics, materials and technology, ideally creating an object which is able to move
passions and desires.
Submission must include a short written description of the project in A4
format (max 2 pages) or digital file in Word format; Min 2 Max 6 boards of project in A3 format or
1024 x 768 digital file in JPG format.
The submission deadline is July 16th, 2007.
The prizes are:
- One scholarship covering 70% of the total tuition
fee of Euro 17.000 + VAT 20% for Domus Academy
Master in Car Design and Mobility.
- One scholarship covering 50% of the total tuition
fee of Euro 17.000 + VAT 20% for Domus Academy Master in Car Design and Mobility.
The above conditions are intended only for the
Academic Year 2008 (January – December).
All candidates who send their project as
participation to the competition will receive a 10% discount on the tuition
fee to attend the Master in Car Design and Mobility.
The first 5 classified participants will be considered,
after their educational experience at Domus
Academy, as candidates for an internship at Stile
Bertone design studio.
The winning projects will be selected by David
Wilkie (Stile Bertone Design Director), Emilio
Genovesi (Domus Academy General Director), Turi
Cacciatore (Domus Academy Master in Car Design
and Mobility Director) and other jury members
invited from the world of professional car design.
(Source: Domus Academy)