The winners were announced during the 2007 Canadian International AutoShow (CIAS) on last 14 February 2007.
This year’s original brief was to "design a car for an aging population that equally appeals to the young – the car must be desirable to a 60 year-old and to a 16 year-old."
Additionally, the entries had to take into account the society in which the target market lives and should reflect the environmental realities of the twenty-first century while preserving the freedom a personal vehicle represents.
The competition saw the participation of eighteen schools representing 61 students, for a total of 49 entries.
|Pixel by Andrea Mocellin (Instituto Europeo di Design, Spain)||Hongqi Sports Car by Xiaokang Zhang (Tsinghua University, China)|
"Paul’s design is an excellent balance of great aesthetics and clever functionality. The exterior design is bold and distinctive through the use of modern surface language and strong graphics.
"The exterior and interior is full of innovative ideas and functionality.
"Paul has done a great job of thinking of how the vehicle will actually be used and has introduced a lot of creative solutions for the customer," states judge Moray Callum, Design Director, Ford North America.
Paul Kim was also awarded the Autodesk Design Visualization award. In this category, students were judged on the visual rendition of their entries, examining the use of lighting, shadows and overall digital imagery.
Judge Akira Fujimoto, Editor-in-Chief of Car Styling Magazine, states, “Paul understands what is important to present in a design. His sketches are highly skilled and the image lettering is very expressive. All his ideas are put together neatly with great use of various Autodesk techniques and effects.”
Second place: Ryan Campbell
|VW Connextion by Ryan Campbell||Concourse by Matthew Finbow|
The second place overall winner is Ryan Campbell from the Academy of Art University of San Francisco for his entry the VW Connextion.
"Ryan’s VW Connextion is a cleverly designed two seat roadster, with well designed details that make this concept fresh and attractive. Ryan describes the car as a hobby car designed to pull the generations of enthusiasts together.
"The Connextion features two keys so parents can limit the power output for the younger driver, and it also features green technology.
"It is the car I would have wanted in high school and now," states judge Dan Sims, General Manager, MRDA Design Studio, Mitsubishi Motors North America, Inc.
Third Place: Matthew Finbow
The third place overall winner is Matthew Finbow from Humber College Institute of Technology and Advanced Learning of Toronto for his entry the Concourse.
"Finbow’s Concourse is exceptionally flexible. Concourse is defined as a meeting of friends, a place where people feel welcome, and this design would appeal, in his words, ‘to the young and the ‘young at heart’ ’.
"The Concourse has a futuristic look and its six seats and interior can be configured many different ways and safety has not been neglected. This imaginative but feasible presentation by Matthew is certainly one of interest," states judge Ken Gross, Edmunds.com, judge Pebble Beach Councours d’Elegance.
Best Design School Award
Entries from the Academy of Art University, School of
San Francisco, CA, USA.
Photo credit: Arne Glassbourg/CIAS
The Best Design School award was won by the Academy of Art University of San Francisco, California.
It was selected as the school that had submitted a minimum of three entries which have most consistently reflected the design challenge, and which visually identifies and reflects the culture of the country where its students currently study.
The prize was a copy of Autodesk® AutoStudio, Autodesk® ImageStudio, and an Autodesk® Portfolio Wall as well as a commemorative original soapstone sculpture from the CIAS.
“Our choice for the Best Design School award is based on the fact that all of the school’s entries were well thought out, professionally presented, and both rational and imaginative.
"The role of design schools is, above all, to prepare students for professional life, and this year the judges agreed that the Academy of Art University of San Francisco is this year’s winner,” stated judge Robert Cumberford, Design Critic, Automobile and Auto & Design magazines.
The first three prizes were respectively $10,000, $7,500 and $5,000. The three top designers have also received a seat of Autodesk® SketchBook® Pro software.
As well, the design school associated with each winner will receive a seat of Autodesk® AutoStudio, Autodesk® ImageStudio, Autodesk® PortfolioWall® software and a collection of design learning tools books and DVDs.
As the winner of the Design Visualization Award, Paul Kim has also received one seat each of Autodesk® AutoStudio, Autodesk® ImageStudio and Autodesk® PortfolioWall software.
About the World Automotive Design Competition
The World Automotive Design Competition (WADC) aims at providing manufacturers world-wide with a source of new automotive design talent and to encourage design students, and especially women, world-wide to choose a career in automotive design versus other design fields.
The competition is open to post-secondary institutions offering courses in industrial or automotive design.
The fifth edition, sponsored by Autodesk, was relaunched in 2007 with a few new twists created to meet the needs of the global automotive industry.
This year’s judging panel included:
- Moray Callum, Design Director, Ford North America
- Robert Cumberford, Design critic: Automobile and Auto & Design magazines;
- Akira Fujimoto, Editor-in-chief, Car Styling magazine;
- Ken Gross, Edmunds.com, judge Pebble Beach Councours d’Elegance;
- Dan Sims, General Manager, MRDA Design Studio, Mitsubishi Motors North America, Inc.
Mike Simcoe, Executive Director – Design, General Motors North America, assisted with the judging on-site within the Design Studio exhibit at the CIAS.
(Source: World Automotive Design Competition)