EDAG LUV Concept

Concept Cars 4 Mar 2007
EDAG LUV Concept

EDAG has released the first images of its LUV Concept, a luxury-class SUV with a modular layout and a maritime look that uses oiled teakwood for several exterior and interior details.

EDAG LUV Concept

Debuting at the Geneva Motor Show, the "LUV" Concept features a maritime-inspired design, a modular layout that allows easy vehicle customizations and an interior that integrates mobile PCs.

The main technical partner for the LUV Concept project is Brabus, which supplied the engine and the powertrain, as well as the leather interior.

LUV Concept is powered by a 6.1 liters engine – tuned by Brabus – which delivers 462 hp (340 kW). It accelerates to 100 km/h in a little more than six seconds and can reach a top speed of 250 km/h.

The newly released pictures and information follow the early sketches unveiled back in January.

From the official Press Release:

Design Concept

EDAG LUV Concept“In taking the maritime world as a leitmotif for the design of the ‘EDAG LUV’, we deliberately selected a niche theme. We wanted to demonstrate in exemplary fashion that it is possible to create a distinctive vehicle class and not only to give a vehicle a new look. And to do that with as little technical effort as possible,” is how Johannes Barckmann explains the intentions behind the design concept.

So the cargo area, tied in with the passenger cell by the harmonious lines of the body design, has been outfitted with teakwood and resembles a quarterdeck – in keeping with the maritime look of the concept car.

The luxury image which has been created is just an example for the idea of a versatile vehicle concept.

EDAG LUV ConceptThe pick-up module can be exchanged for a convertible or coupe module simply by releasing a catch mechanism integrated into the body of the “EDAG LUV”.

Modular layout

The LUV prototype is based on a modular concept which enables to turn vehicles into derivatives or niche vehicles at reasonable expenditures of time and money.

In coming up with their shell concept, the EDAG team of engineers, headed by project manager Andreas Funk, set themselves the goal of using the greatest possible number of carry-over parts.

EDAG LUV Concept90% of the parts required to perform the metamorphosis of a luxury-class SUV into the “EDAG LUV” come off the parts shelf of the basic vehicle.

For example, the extension of the floor pan by 512 mm was realized using original parts.

The wheelhouses were also used without any modifications, as were the parts for the rear-end finish, which includes integration of the standard power-lift system from the sedan.

“In addition to our efforts to use a maximum number of identical parts, we were especially careful to keep the existing production concept of the basic vehicle in mind during the development of the ‘EDAG LUV’,” explains Andreas Funk.

“The self-supporting body can be completely welded using standard tongs. It goes without saying that we used simulation models during the development of the entire body concept to test crash behavior and rigidity so that we could guarantee the highest level of quality and safety.”

“More and more end customers are asking for niche vehicles, and this type of design turns the production of such cars into a ‘business case’ for the manufacturers,” points out Johannes Barckmann, Head of Design at EDAG, in describing the concept.


EDAG LUV ConceptThe “EDAG LUV” interior features headrests that integrate two UMPCs (UltraMobile PCs).

Passengers in the rear seat can use their Office applications plus WLAN and UMTS provide them with Internet access.

The UMPCs are also connected to the vehicle’s audio system so that the MP3 files or videos stored on the computer can be used in the vehicle.

Modern form-fitting foil keyboards have been embedded in the folding tables available for use by rear-seat passengers. Background lighting makes it possible to work even while traveling at night and is yet another futuristic design element in the interior.

EDAG LUV Concept“The integration of so-called consumer devices into the vehicle architecture is a highly interesting topic for the manufacturers. This can result in a genuine additional value for the end customers by making the functionality of the PC world usable in the vehicle as well,” notes Dr. Robert Hentschel, Director of EDAG Electrics/Electronics.

“Being a full-range developer of vehicles and an integrator in the field of electrics/electronics, we are determined to develop solutions in this area which are stylish, geometrically and functionally high-quality, and practical."

At the moment, EDAG is working closely with the Intel Corporation on the development of solutions for the integration of UMPCs in the vehicle interior.

The Company is planning to present the “EDAG LUV” at the upcoming IAA in Frankfurt in the second integration stage, i.e., with access to the UMPCs via operating elements of the car.

Technical features

Among the technical features are the all-wheel-drive system, 10Jx22 monoblock S wheels fitted with 295/35 ZR 22 YOKOHAMA tires, the air suspension module and a high-performance brake system with 12-piston aluminum fixed calipers and ventilated, perforated 380 x 36 millimeter front brake disks and the 6-piston fixed calipers and 355 x 28 mm rear brake disks.

(Source: EDAG)

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