In the article Andrei Gusev speaks about his project and his experience at the Turin-based IED (Istituto Europeo di Design), where he attended the 2006-2007 Master RSP in Transportation Design.
The 2005-2006 IED final project, in partnership with Honda, was started in July 2006, after 4 months of basic skills training. The theme was “The emotional hybrid car”.
Since the first exploratory design sketches, Andrei has tried to think about a new philosophy for the Honda brand, with an exterior design characterized by a combination of hard edges an bold graphic elements.
His project was choosed in the first selection after the first 2-3 months, and was then turned into a 1:4 scale clay model.
The final selected project will be unveiled in a full-scale prototype at the 2007 Geneva Motor Show in March.