beON Concept by IED

Concept Cars 1 Feb 2007
beON Concept by IED

At the 2007 Geneva Motor Show the Istituto Europeo di Design of Turin presents the beON Concept, designed by the Master RSP in Transportation Design – work experience.


At the Geneva International Motor Show 2007 (pav. 5 stand 5041) the Istituto Europeo di Design (IED) of Turin is presenting “beON”, a real size concept car designed by the students of the 4th RSP Master in Transportation Design – work experience a.y. 2005-2006 course. The 2006-2007 edition of the Master will start on April the 12th 2007.

beON Concept by IEDFor the fourth consecutive year the IED Turin is the only Design School to take part in the Geneva International Motor Show.

From the official Press Release:

The beON Concept

The full-scale model (3860 mm long, 2100 mm wide, 1600 mm high, wheel base 2750 mm) stems from the decision to concentrate the research efforts of the Master course student on the search for a solution that might marry style with technology, hybrid propulsion with excitement.

The result is an ecological vehicle that doesn’t sacrifice the fun of driving.

Taking as its starting point the problems connected to the nature of hybrid vehicles and their somewhat unappealing image, due to their being perceived as being something more intellectual than emotional, the project set itself the challenge of creating a model that was not just “useful” but also aesthetically sophisticated, with startling lines and heightened potential, that might provide these kinds of technologies with greater visibility and appeal.

beON Concept by IEDThe 19 students, led by the master coordinators Carsten Astheimer, Head of Design at Brunswick Boat Group and Luca Borgogno, a Pininfarina Designer, have come up with a concept car that clearly voices the ideas of freedom and movement, developed around a structure conceived to represent excellence in terms of functionality and originality.

The vehicle, a two seater off-road sports car, has been designed to travel over deserts, beaches and wild terrains, as well as negotiating the urban jungles, offering its passengers the best interior comfort together with the opportunity of enjoying the view outside the cockpit; it’s ideally suited for travel in extreme conditions, allowing nature to be experienced with the maximum freedom and in the most adventurous way.

The flowing exterior, embracing and protective like soft skin, changes shape and colour, creating empty spaces that emphasize the lightness and thorough enjoyment to be gained from the car. The see through sun-roof, made of glass and plexiglass, adds to the feeling of being completely immersed in the surrounding environment. For the mechanics, the choice has fallen on a hybrid thermal-electric engine connected to a very special hydraulic transmission system placed within each wheel hub. This ingenious combination ensures excellent off-road performance and seeing as it can also act as a break, it means that the traditional disk and calliper breaking system can be completely eliminated.

The model is the result of a complex selection process that included a number of different stages: out of the initial eighteen individual proposals, nine were then chosen to be produced in 1:4 scale models.

The students worked on these as pairs or teams of three. A technical panel headed by the engineer Lorenzo Ramaciotti and made up of Dott. Giuliano Molineri, Frimark President, the engineer Costanzo Berta, Aerodynamics, aero-acustics and bodywork experimentation expert, Dott. Arrigo Gallizio, Segno Milano President, and the Master coordinators, was subsequently responsible for supervising the final selection that led to the choice of the final model, and also made suggestions as to possible ways in which the car could be further developed.

beON: Additional information

  • “beON” is a project devised by: Jaywant Bharat Bhalla (India), Abhijeet Bhoge (India), Rishabh Chaturvedi (India), Anindya Dutta Roy (India), Pablo José Gaido (Argentine), Jesús González Torres (Mexico), Andrey Gusev (Russia), Matteo Krzanowski (Italy), Nemanja Lalicic (Serbia), Vincenzo Langella (Italy), Aldo Meli (Italy), Giorgio Olori (Italy), Emre Ozbilgin (Turkey), Jim Patané (Canada), Cagri Ahmet Selcuklu (Turkey), Gopal Tamaskar (India), Yogesh Yadav (India) and Sinan Yogunali (Turkey).
  • The following took part in the project as tutors: Alessio Minchella and Dario Olivero, ex IED students.
  • The model was created in collaboration with: Automotive Lighting, Model Resine, OZ Racing, Pirelli, Weiss S.p.A. (KONI shock absorbers).
  • The model was built out of Cecomp.

McLaren Concepts

IED McLaren MP11 McLaren MP11

Together with the beON, IED will display at its stand (pav. 5 stand 5041) “M eleven B”, “Manta” and “MP 11” concept cars, the three models that were awarded prizes by McLaren Automotive as part of the thesis project developed by students in the Three year post-high school Transportation design – car design course for the a. y. 2005-2006.

The aim outlined in the project brief was to create a road sport’s car capable of achieving speeds of over 320 km/h, that might offer it’s owner the top level of Formula 1 technological excellence in a road car, featuring unbeatable dynamic and aerodynamic performance.

The three models, created in a 1:4 scale, were awarded prizes out of a group of 14 proposals from the class, made up of 39 students, that worked together divided into 14 different groups.

IED McLaren MP11 McLaren Can-Am

The first prize was awarded to “M eleven B”, a project devised by Alessandro Belosio, Vito Possidente and Massimo Terranova, that successfully married power with lightness; the second prize was awarded to the “Manta” project created by Davide Amantea, Igor Fedorov, Ori Yemini, for their inventive combination of style and top performance; the third prize went to “MP 11” by Giuseppe Mariniello, Carlo Olivieri, Davide Valpreda for the strong visual impact of its shape and the purity of its British Style, a guarantee of elegance and understatement.

The 14 supercars presented by the IED students are currently on show in the Nothing is impossible” exhibition at the McLaren Tecnology Center in Woking, having opened on the 4th of December 2006.

Images and descriptions for all the projects were published by Virtual Car.

(Source: IED)

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