Chery Lui and Lei concepts

Concept Cars 1 Dec 2006
Chery Lui and Lei concepts

New images and information about Lui and Lei concept vehicles, designed by Torino Design for Chery and unveiled at the Beijing Motor Show.

Chery LUI (Chery Running 5)

LUI is a sporty and compact SUV vehicle with a distinct personality characterized by the scuplted surfaces of the exterior body. The profile features a strong shoulder that extends along the waistline until the A-pillar where it joins the hood.

Chery Lui Concept - Design Study Chery Lui Concept - Design Study

This clean surface pushes the car volumes forward, creating a dynamic appearance, especially in the side view and in the 3/4 front view.

The front end is framed by two C-shaped elements made up of the headlights and the lower air intakes. At the center of the hood there is the prominent oval logo, from which two divergent ridgelines originate.

Chery Lui Concept Chery Lui Concept

The side mirrors are the result of a specific study: they feature a light beam projector on the front side and a small camera on the rear side.


  • Length: 4370 mm
  • Width: 1832 mm
  • Height: 1703 mm
  • Wheelbase: 2510 mm

Chery LEI (Fengyun Coupe II)

LEI is a compact coupé targeted at young drivers. The main goal of the designers was to express a sense of innovation, thanks to an original way of combining complex surfaces defined by clear cuts.

Chery Lui Concept Chery Lui Concept

Chery Lei interior sketch

The front end was designed around the Chery logo, which is the visual starting point of the hood ridgelines, the upper edges of the headlights and the side mirrors contours.

The cuts that define the screenwipers housings give the hood an original shape. The dark window contours make the cabin appear splitted apart from the body, while the high tailgate increase the muscularity and aggressivity of the design.


  • Length: 4082 mm
  • Width: 2000 mm
  • Height: 1406 mm
  • Wheelbase: 2527 mm

For more information and higher resolution images, visit Virtual Car.

About Torino Design

Lui and Lei are the first official vehicles created by Torino Design, founded in March 2006 by Roberto Piatti and Giuliano Biasio, now joined by Claudio Villani, Engineering Director, formerly IDEA Institute’s Director.

Torino Design employs 30 experienced and skilled professionals and uses the turinese network of specialized suppliers to provide the same high quality services of the most famous design firms at competitive prices.

The core activities are styling development, CAS 3D modelling up to Class A Surfacing, full size models, prototypes and show cars construction, engineering development.

(Source: Virtual Car)

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