From the official Press Release:
The Neeza concept is a crossover of a coupé and a station wagon, self-confident and powerful, designed for China in China.
The name Neeza was derived from "Ne-zha", a celebrated figure from Chinese history.
Ne-zha was a small boy with magic weapons who fought against evil spirits. His unequalled will, his youthful and foresighted spirit and courage reflect the idea hidden behind the character and the name of the concept.
Visually, the self-confident mid-sized Neeza model is inspired by off-road and sports car world but has features suitable for everyday use.
The study combines Chinese and German design philosophies, signifying the future of new models from Shanghai Volkswagen. Produced with Chinese culture, tastes and requirements firmly in mind, it is a mix of traditional Chinese and modern European features.
The off-road look of the Neeza concept reflects the versatility of the model. The front of the concept features a grille and bumper design that is typically Volkswagen, yet traditional Chinese window engravings are incorporated into the grille design. The rear looks sporty, yet is also functional.
The concept opens the window to the future of new models from Shanghai Volkswagen. The culture, the individual taste and the desires of Chinese customers will become an integral component of car development in the design of these cars.
The Neeza concept offers a large, functional interior for both business and leisure purposes. The design is open with optimal comfort in mind, for example, the front seats swivel so passengers can face each other.
Access to rear seating is simplified by rear doors which open towards the rear, while a large panoramic roof provides a bright interior.
The concept intentionally has neither a radio, navigation system nor other form of infotainment equipment. Instead a ‘Magic Box’ serves as an interface for radio and navigation systems, mobile phone, personal organiser and other devices.
Another VW’s world premiere at Beijing is the Magotan, a Passat specially tailored to the Chinese market, that will be sold starting in 2007.