“Secrets of Automotive Design III” conference speeches

Conferences 10 May 2006
“Secrets of Automotive Design III” conference speeches

The Michelin Challenge Design website features some speeches from the “Secrets of Automotive Design” conference, a special presentation at the Automotive Press Association held on 25April 2006 in Detroit.


Historical influences in car design

Historical references in car design Among the speakers are Bruce Campbell (Vice President of Design,
Nissan Design America),
Kevin George (Design Manager,
Ford Motor Company),
Bob Boniface (Director of Advanced Design, General Motors),
Bill Chergosky (Project Chief Designer – Calty Design Research, Inc.) and
Mark Allen (Senior Manager, Truck Studio –
DaimlerChrysler).

They speak about design, styling, inspiration and rétro, giving significant contributions about what stays behind good design.

go to the “Secrets of Automotive Design III” webpage

This year’s distinguished panel of designers explored the “retro” moniker, shared some of the design vernacular specific to their studios and how key design cues from history are being reinterpreted to suit today’s consumer tastes.

Mark Allen (Senior Manager, Truck Studio - DaimlerChrysler)
Bob Boniface (Director of Advanced Design, General Motors)
Bruce Campbell (Vice President of Design, Nissan Design America)
Bill Chergosky (Project Chief Designer - Calty Design Research, Inc.)

Kevin George (Design Manager, Ford Motor Company)The program was hosted by the Detroit Institute of Ophthalmology’s EyesOn Design Automotive Design Exhibition and sponsored by Michelin North America, Inc. through their corporate design initiative Michelin Challenge Design.

Speeches includes the videos and the slides.

(Source: Michelin Challenge Design)

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