Identity i1 is an effective showcase of two Spanish Companies’ capabilities: the project concept was studied and developed in Virtual Reality by H2R Design Consulting, while the physical model was built by Mazel Group.
The ambitious goal of this project is to create a new brand (hence the name “identity”), and the concept was developed with production feasibility in mind.
The chassis, studied in composite material will be developed with ATR, a prestigious Italian company with a great experience in this field. The development of the body in white (in RTM and composite material) is on its execution phase by Studio Linea 2 in Turin (Italy).
Mazel Group had alreay developed a concept vehicle, the Sportiva Latina, unveiled at the Barcelona Motor Show in 2005.
From the official Press Release:
The exterior, following the best European tradition, is characterized by generous dimensions (4,43m long per 1,92m wide, only 1,26 m high) combined with the remarkable tires size of 19” in the front and 20” in the rear, gives the car an exclusive and sporty image.
The front part, consisting of three main volumes, have a lower main air intake, clearly inspirited in aeronautical solutions, which is, beyond all doubt, its most important part.
The remarkable intakes for the front brake refrigeration makes up a dynamic ensemble with a strong sports character. The upper air intake, refined and perfectly integrated in the bumpers volume and the head lights in vertical position, emphasize the important width of the vehicle.
The side part is characterized by a new treatment of the surfaces, bringing together new design trends and classic solutions, which permits to obtain a product really different in relation to the solutions actually on the market. The doors, which are opening vertically, reinforce its extremely personal presence. Here, the perfectly integrated external mirror has a new lighting system developed by FICOSA.
The rear part, characterized by its separated rear lights and its remarkable lower engine cover part which is used as an air outlet conductor with a ventury effect, is easily recognizable from afar. This contribute to reach the purpose to make a car with an own, strong character.
The interior, a two seats, has been developed against the traditional solutions searching a sporty elegance combined with a high sensation of space, using a new distribution of the internal mechanical components.
All the control components of the vehicle are situated in the central panel where the Shift by Wire and the Brake by Wire solutions have permitted a new distribution of the gear and hand brake in the interior of the vehicle. This solution gives a new drive sensation. These elements have been developed by FICOSA, who also cooperated with the realization of the design.
(Source: Mazel Group)