Unveiled at the 2006 Geneva Motor Show, EDAG Biwak is a concept of a multifunctional vehicle developed with production feasibility in mind.
As a design and engineering Company, EDAG developed both the styling and the technical features of the Biwak concept.
Among the design features, the rear door that provides easy access to the luggage section, and the body trim, a matt crinkle finish that gives the Biwak a used look.
From the official Press Release:
“The classic, half-rounded beetle shape has been converted into an estate silhouette, creating extra room for various new professional and leisure applications.”
“As well as offering the advantages of a marked increase in storage space and greater headroom for the back seat passengers, the the SUV light concept also provides more ground clearance, to enable the driver to take the vehicle off the road or race track.”
The new body design drawn up by the EDAG stylists and developed by the EDAG engineers has the potential for use in vehicles for volume production.
The potential customers could be surfers or divers but the Biwak could also serve as a delivery truck for tradesmen.
To demonstrate the industrial feasibility of the concept, EDAG’s development and production specialists have also worked out different manufacturing concepts for various quantities.
Geneva Version: “Patina instead of High Gloss”
To increase its appeal to the intended target groups, the EDAG design team have created a sophisticated concept for individual equipment and features. Johannes Barckmann explains: “By utilising clearly worked out colour and trim concepts, we can adapt the look of the EDAG Biwak to appeal to the various target groups – high gloss finish and chrome elements for the bank clerk; crinkle finish, steel rims and denim for the young rebel. By offering numerous alternative versions of the extras, we can satisfy the customers’ constant calls for individualisation.”
With the version for the Geneva Show, EDAG deliberately set out to produce a provocative exterior – the EDAG Biwak look was inspired by the spirit of the grunge movement of the early 1990s, and takes up a successful trend in the fashion branch.
A matt crinkle finish on the ourtside combined with natural leather and denim on the inside create a direct counterpoint to the usual high-gloss look of other new cars.
The crinkle finish lends the EDAG Biwak a used look, which brings the direct utility value of the vehicle very much to the fore. “We are giving the customer the freedom to make full use of the vehicle, dispelling his or her worries about that first, inevitable scratch in the paintwork,” is how Johannes accounts for the provocative trim colour concept.
In this case, the motto “patina instead of high gloss” is directed at a target group intent upon breaking with convention. Just one example of how colour and trim can be employed as marketing instruments.