Turin IED unveils TIME Concept at MAUTO

Turin IED unveils TIME Concept at MAUTO

Students of the Master’s program in Transportation Design at Turin-based IED, in collaboration with Tesla, have developed TIME, an autonomous Concept Car on display at MAUTO – Museo Nazionale dell’Automobile in Turin from March 26 to May 3, 2026.


TIME reframes the interior of an autonomous vehicle as an inhabitable space – a “25th hour” reclaimed from travel time and returned to the occupant as personal time. Rather than prescribing functions, the interior is designed as an open environment that enables activity, connection, and individual use.

Time Concept by IED

The exterior draws on industrial design and architecture, built around a single wedge form that merges roof, windshield, and rear window into one continuous body.

Time Concept by IED

An hourglass-shaped lateral element runs along the sides, while the wheels are suggested rather than exposed – appearing as cavities where the body dissolves. Vertical and horizontal light elements define the front and rear.

Time Concept by IED

The interior shifts register entirely, moving toward softness and warmth, with technology receding into the background.

Time Concept by IED

The accompanying exhibition translates the design process into an immersive sequence of visual and sound installations, tracing the project from initial research through to final form. It also documents the use of DIGIPHY, a platform developed by Granstudio that integrates virtual reality with physical interfaces.

Time Concept by IED Presentation Event

IED Torino Director Paola Zini explains: “Students are supported in developing the conceptual skills needed to fully express their creative potential and cultivate a critical perspective capable of interpreting the growing complexity of the present. Our collaboration with Tesla has amplified this process, offering a real research context in which to explore and imagine what does not yet exist.”

Time Concept by IED Presentation Event

TIME was designed by Guido Baccaglini, Ria Barve, Blanca Bulto Aguirre, Sara Cambareri, Gonzalo Castro, Yi-Sun Chen, Gautam Desai Ameya, Gabriele Listorti, Matteo Lonardo, Francesco Magenta, Alessandro Signorelli, Federico Tosana, and Zhengjie Wang.

Time Concept by IED Presentation Event

The concept car was built by Freeland.car, MINTT, Raitec, and AM Costruzione Modelli, with technical support from OZ Racing and Lechler.

(Source: IED)

Image Gallery

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