Ferrari Design. Creative Journeys 2010-2025

Ferrari Design. Creative Journeys 2010-2025

Turin MAUTO Museum has inaugurated the exhibition “Ferrari Design. Creative Journeys 2010-2025”, in collaboration with Ferrari Museums and the Ferrari Design Center. It is open until 8 March 2026.


The exhibition hosted at the Turin MAUTO (Museo Nazionale dell’Automobile ) features 11 Ferrari models, selected among more than 70 models created by its Centro Stile in the past 15 years.

Ferrari Design Exhibition Ferrari P80 C

The creative process behind the cars is documented through sketches and photos from the development phases.

Ferrari Design Exhibition Ferrari Daytona SP3

On display as 1:1 styling models are the FXX-K Evo, the 2021 Ferrari Daytona SP3 from the Icona series, as well as the Ferrari Vision Gran Turismo from 2022, the first Ferrari virtual concept car; the 2024 F80, and the 2024 Ferrari 12Cilindri.

Ferrari Design ExhibitionFerrari Design Exhibition Ferrari Monza SP1

Among the production cars on display are the LaFerrari (2013), the Ferrari Monza SP1 (2018), the 296 GTS (2021),and the Ferrari Purosangue (2022).

Ferrari Design ExhibitionFerrari Design Exhibition Ferrari Monza SP1

Lastly, the exhibition two one-off models the Ferrari SP38 (2018), and the Ferrari P80/C (2019).

Ferrari Design Exhibition Ferrari 12Cilindri

Ferrari Chief Design Officer Flavio Manzoni commented: “It is a great pleasure for me and my team of designers and modelers to see the Ferrari Design Center featured at the inauguration of this new space dedicated to design inside the National Automobile Museum.

Ferrari Design Exhibition Ferrari SP 38

“The creation of the Ferrari Design Center marked an important step for the brand. Bringing design in-house made it possible to optimize synergies and strengthen close collaboration with Ferrari’s technical departments, including aerodynamics and the engineers working on materials and technologies, and it has been essential to the evolution of Ferrari’s production.

Ferrari Design Exhibition Ferrari Vision Gran Turismo

“The aim of the exhibition is to highlight this daily dialogue between designers and engineers — a true synergy that enables continuous interaction to the benefit of the entire innovation process.”

Ferrari F80

(Source: Ferrari)

Image Gallery

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