Horacio Pagani awarded Compasso d’Oro Prize

Automotive Design 23 Jun 2022

Horacio Pagani, Founder & Chief Designer of Pagani Automobili, has won the XXVII Compasso d’Oro award in the “Design for mobility” category for the Huayra Roadster BC project.


The prize, organized by Italian ADI – Associazione per il Disegno Industriale, was assigned by an international jury, who selected the 20 best objects in the various categories.

Horacio Pagani awarded Compasso d Oro prize

Established in 1954, the ADI Premio Compasso d’Oro — Golden Compass Award — is the world’s oldest and most distinguished design award, based on an idea by Gio Ponti to highlight the value and quality of products designed in Italy.

Pagani Huayra Roadster BC

The award presentation ceremony was held on 20 June at the ADI Design Museum in Milan which will host an exhibition of all the products entered for the 2022 award, from 21 June to 11 September. As a result, the Huayra Roadster BC is now part of the ADI Compasso d’Oro Collection.

Horacio Pagani’s approach and style distinguished themselves in the “Design for mobility” category thanks to the work on the Huayra Roadster BC project, described by Horacio Pagani as “an extreme inspiration drawn from beauty and scientific research in all its forms”.

Pagani Huayra Roadster BC

Developed in 2019, the Roadster BC is the outcome of meticulous work on the vehicle aesthetics and obsessive attention to details, to create a unique Pagani automobile that would deliver an incomparable driving experience.

Pagani Huayra Roadster BC

The result is an audacious, exuberant car, handcrafted in line with Leonardo da Vinci’s principles of Art and Science, fundamental elements that form the basis of the Pagani Automobili creative philosophy.

“For me it is an honour to be recognised as one of the best designers and an excellence of Italian design by the ADI jury,” Horacio Pagani commented, “but I want to stress that this award must be shared with the Pagani design and engineering team that has worked by my side ever since this wonderful adventure began. Without their frank and constant feedback, the passion they put into their work every day, none of this would be possible.”

(Source: Pagani)

Image Gallery

Horacio Pagani awarded Compasso d'Oro Prize - Image 1
Horacio Pagani awarded Compasso d'Oro Prize - Image 4
Horacio Pagani awarded Compasso d'Oro Prize - Image 2
Horacio Pagani awarded Compasso d'Oro Prize - Image 3

Related Stories

Mercedes-Maybach S-Class

Mercedes-Maybach S-Class

Set to be launched within the end of the year, the new Mercedes-Benz S-Class features a 18cm longer wheelbase a two-tone paint finish and and a host of exclusive onboard technologies.
Volkswagen previews ID. AERO electric limousine for China

Volkswagen previews ID. AERO electric limousine for China

Volkswagen has released a set of sketches that preview the design of the upcoming ID. AERO, a fully-electric limousine for the Chinese market.
Vision Mercedes-Maybach Ultimate Luxury Concept

Vision Mercedes-Maybach Ultimate Luxury Concept

The latest Maybach concept car is a luxurious blend between a sedan and a SUV, showcasing extreme luxury and a mix between Western and Far Eastern taste and materials.

Comments

Leave a Comment

Newsletter

Get all the updates with our weekly newsletter!

Find a Car


Scroll To Top
Scroll To Bottom