The new Porsche Vision Gran Turismo Concept is the company’s first concept study created specifically for use in a computer game.
Freed from the constraints of developing models for series production, Porsche designers were able to put their own ideas for a Gran Turismo concept car into practice.
“A vehicle designed purely for the virtual world opens up exciting possibilities for us that are otherwise heavily regimented in a regular design process for a series production car,” says Michael Mauer, Vice President Style Porsche.
“Projects such as the Porsche Vision Gran Turismo are particularly valuable for us in the creative process. Further developing our clearly defined Porsche Design DNA and exchanging with designers from other industries is an important part of our work.”
The Vision Gran Turismo features future-oriented versions of familiar Porsche design elements. The concept car exhibits the brand’s typical proportions with an especially sporty height-to-width ratio, an extremely low-set hood and very pronounced wings.
The lights in the particularly purist front and the integrated air intakes create a visual link to the design language of the Taycan – a nod to the car’s purely electric drive.
The rear is adorned with a markedly narrow light strip – a further development of the light signature that is familiar from the 911 and Taycan models.
The clear emphasis of the brand identity continues in the interior, with the curved hologram display, tailored to the driver, which appears to float above the steering wheel. The low seating position underscores the car’s dynamic feel.
The realistic surface appearances in the interior also play a major role. “We spent a long time considering the right material design consisting of carbon and titanium. The aim was to reduce weight while increasing performance,” says Markus Auerbach, Head of Interior Design at Porsche.
“In addition, sustainable aspects also play a role in forward-looking projects. For example, we only used entirely vegan materials in the concept car.”
In addition to purely design-related themes, there are also new functions that contribute to a strong sports car feeling, with players experiencing haptic feedback via the controller, which mimics the feel of the steering wheel. This fast and direct feedback is reminiscent of a real racing car.