Hyundai’s design team reinterpreted the first-generation Grandeur as an all-electric car with the Parametric Pixel exterior lighting that distinguishes its new Ioniq 5 production model and an ultra-modern interior wrapped in burgundy velvet and Napa leather.
Updates include new side mirrors, covered wheels, slide cladding and the pixel- style LED headlights and tail lights that hint at the concept’s use of Hyundai’s electric powertrain.
The interior design is characterized by a ‘Newtro (newness + retro)’ concept theme that aims at stimulating passengers’ senses with bronze-colored lighting that is reminiscent of period audio equipment and a modern audiophile sound system to match.
The front seats are fitted with burgundy velvet, inspired by the original Grandeur, with the unexpected twist of elegantly stitched and laced auburn Napa leather on the back. The center console armrest contains a hidden pop-out compartment for storing valuables like watches.
The designers seamlessly integrated the latest technologies alongside retro-cool hardware. They replaced dials and buttons on the dashboard with an ultra-wide, touch-enabled flat-screen display but maintained the ’80s vibe with a single-spoke steering wheel and jet airplane-style gear selector.
The designers incorporated the 4way4 sound system developed by South Korean sound designer Guk-il Yu that controls the 18-speakers.
The audio system delivers rich sound with magnificent clarity and deep bass thanks in part to the composition of Grandeur’s center console and dashboard, which are designed based on concert hall acoustic theory. The soundbar’s piano function can be played through the audio system when the vehicle is in park.
The bronze-colored light beam that begins at the left and right ends of the dashboard extends around the cabin, penetrating the B-pillars, casting a flattering hue across the well-appointed interior. ‘Infinity mirrors’ reflect the light, giving the second row an even wider sense of space befitting a luxury saloon of the mid-80s zeitgeist.
Below is a video review from Asian Petrolhead’s YouTube channel.
Hyundai Heritage Series
Having reimagined its 1975 Pony and 1986 Grandeur as EV concepts, Hyundai designers will continue to rediscover the values of the legacy through its another Heritage Series.
The Hyundai Heritage Series Grandeur is on display at Hyundai Motorstudio Goyang through Nov. 14, and then moves to Seoul Motorstudio, from Nov. 16-21.