Set to make its debut at the Geneva International Motor Show, the Polestar Precept is defined as a vision of the brand’s future direction and an expression of intent.
The focus of the study is on sustainable interior materials and the continued development of the digital user interface.
The design is based on the idea of minimalistic athleticism, and uses a sculpted yet restrained treatment with clean surfaces and precise edges.
The proportions are defined by the 3.1-metre wheelbase which accommodates a large battery pack and gives the four-door grand tourer a very low and sleek silhouette with an emphasis on leg- and headroom in the rear.
The front grille is replaced by the Polestar SmartZone, representing a shift from breathing to seeing. An area which once channelled air to radiators and the internal combustion engine, now houses technology for safety sensors and driver assistance functions.
The integrated front wing above the SmartZone which accelerates air flow over the long hood. This allows air to attach itself to the surface earlier, which improves aerodynamic efficiency and thus improves the vehicle’s range.
The Thor’s Hammer LED headlight signature evolves with separated elements, taking on a dynamic, more robotic and brand-defining interpretation.
At the rear, the wide light-blade spans the entire width of the car, extending into vertical aero-wings – another aerodynamic feature and a nod to light-weight design.
Conventional side mirrors are replaced by camera-based units, each of which extends outwards on an aerodynamic arm.
Inside, the traditional rear-view mirror is replaced with a digital screen, the image collected by a wide-angle camera mounted at the rear of the car.
The absence of a conventional rear window means that the Precept’s single-volume glass roof extends behind the rear seats and the tailgate itself is designed with a larger opening and higher-mounted hinges improving access.
The interior materials balance modern high-tech luxury with reduced environmental impact. Bcomp’s flax-based composites for interior panels and seatbacks offer significant improvements over conventional materials, including up to 50% saving in weight and up to 80% reduction of plastic waste.
Seat surfaces are 3D-knitted from recycled PET bottles, bolsters and headrests are made from recycled cork vinyl, while carpets are made from reclaimed fishing nets. These elements, combined with digital artistry, define a new premium luxury that surpasses the conventions of leather, wood and chrome.
The next generation HMI, powered by Android, builds on Polestar’s close collaboration with Google. An enlarged, portrait-oriented 15-inch centre touch screen complements a 12.5-inch driver display, and the two are linked by an illuminated blade that encompasses the entire interior. In this execution, the unique Polestar emblem floats holographically inside a solid piece of Swedish crystal between the rear seat headrests.
Supporting the advancement of a personalised and dynamic digital interface, the instrument panel also hosts an array of smart sensors. Eye tracking will allow the car to monitor the driver’s gaze and adjust the content of the various screens accordingly. Proximity sensors also enhance the usability of the centre display when driving.
Maximilian Missoni, head of Design at Polestar, says: “Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than looking back in time at historical, automotive references. At Polestar we see technology as an enabler, as a tool to solve our society’s problems and we translated this attitude into a new set of design principles. The combination of sustainable materials and high-tech smart systems opens an entirely new chapter of avant-garde luxury design and shows where Polestar is heading.”
The name “Precept” was chosen to emphasise the vehicle’s role in setting out Polestar’s intent as the contemporary electric performance brand – a precept is a manifesto of things to come; a declaration.