Design vs Styling: Luciano Bove explains the difference

Design vs Styling: Luciano Bove explains the difference

Luciano Bove, currently Renault R&D Senior Design Manager, has posted a video that explains the much debated difference between styling and design.


Our friend Luciano Bove is one of the very few car designers working for major carmakers who are active online and willing to share their experience, not only with sketching training courses, but also giving insights on the car designer career in real-world contexts.

In his latest post on his blog and in the video reported below, he shares his vision about the difference between Design and Styling, and speaks about today’s car design industry and education.

He also touches on other topic like concept designers, concept cars, team work in car design schools, and answers questions from the live stream viewers.

This is a must-see video for anyone who is studying car design or interested in car design.

“[..] if you have a creative role in a Design Dept of a company (any company) you are a “designer” and you are working on a Design project. […] Designers (and Design in general) are people that went to Design schools (and not Styling schools) to learn how to use their creativity to make a better looking and functional product. […]”

For more educational resources and interesting articles check LucianoBove.com or Luciano’s YouTube channel.

(Source: Luciano Bove)

Related Stories

Ford designers use Virtual Reality for design reviews

Ford designers use Virtual Reality for design reviews

While vehicle production has restarted at Ford facilities across Europe and North America, vehicle development during the COVID-19 crisis has been carried out through the use of virtual reality. During the lockdown, Ford designers collaborated on...
2020 Geneva Show: the online events

2020 Geneva Show: the online events

After the cancellation of the Geneva Motor Show, several carmakers have decided to present their new models and concept cars with live online events. Here is a calendar of the main ones.
Luciano Bove on the basics of car drawing

Luciano Bove on the basics of car drawing

In the first video of his “Sketching Cars Together” interactive live series, automotive designer Luciano Bove explains the basics of car drawing and gives some suggestions on the material to use in order to start.

Comments

Leave a Comment

Newsletter

Get all the updates with our weekly newsletter!

Find a Car

Free 3D Models


Scroll To Top
Scroll To Bottom