The announcement comes exactly one year after the acquisition of the company by the PSA Group, and reports the main values will be at the basis of the new design DNA and all activities of the brand: German, approachable and exciting.
The brand concept follows the new “Opel Compass”, which clearly structures the front design of future models and is simply unmistakeable.
The main feature of the compass is two prominent axes that insect the brand emblem. On the one hand, this is the characteristic centre crease on the bonnet and on the other, the wing-shaped daytime running light signature. The iconic “Blitz” forms the focus point of the design.
The headlights, daytime running lights, the cameras and sensors of the assistance systems, along with the Blitz are framed by a unique design element.
This element is reminiscent of the eye slot of a motorbike helmet and is therefore called “Vizor”. The Opel “Vizor” makes its debut on the GT X Experimental and will give future Opel models a new, distinctive, bold and pure face.
Opel GT Concept
The new Opel GT X Experimental’s name takes inspiration from the company’s heritage, and in particular from the Experimental GT of 1965, which can be considered as the first design study presented by an European manufacturer.
The car also builds on the design of two more recent concept cars: the Monza Concept (2013) and the GT Concept (2016), which “refined the Opel values and highlighted topics such as efficiency and a pure design aesthetic – without portraying an unattainable image.”
From the official Press Release:
The Opel Design team looked at building from its great heritage and landmark concepts, toward a distinctive new design execution for its future exterior and interior designs. “We are a brand that is proud of its German heritage but also wanted to capture the bold new spirit of today’s modern Germany. This led to us establishing a core foundational design philosophy for Opel, being both ‘bold’ and ‘pure’. We want to create exciting designs that stand out but which also have a purity of execution. This brand concept captures those values perfectly and highlights the framework for our future vehicles,” explained Vice President Design Mark Adams.
“We need to strictly follow our brand values in everything we do. This is valid from the idea right up to the development and implementation of new vehicles and it is a key element of our PACE! plan. The identity of our brand is our future,” said Opel CEO Michael Lohscheller. “That is why I charged our design and engineering teams with visualising these values by means of a concept car. The Opel GT X Experimental, which will celebrate its world premiere before the end of the year, is the result.”