New EV luxury brand Automobili Pininfarina announces 2020 hypercar

Automotive Design 18 Apr 2018
New EV luxury brand Automobili Pininfarina announces 2020 hypercar

Launched by Mahindra, Automobili Pininfarina will focus on the production of exclusive, sustainable luxury cars, and will present an electric hypercar in 2020


Automobili Pininfarina will be based in Europe and will focus on the design, engineering and production of high technology, extreme performance, luxury electric vehicles.

The first project is an electric hypercar codenamed PF0, which will be presented from 2019 to a selected number of potential customers.

The hypercar design is being developed by Luca Borgogno, Automobili Pininfarina Design Director.

The announced performance figures are a 0-100 km/h acceleration time of less than 2 seconds, and a 0-300 time of less than 12 seconds, while the top speed will be over 400 km/h. These stellar numbers are combined with a total range of more than 500 km.

Automobili Pininfarina will leverage the design and engineering expertise of Pininfarina design studio, and will also benefit from Mahindra’s growing EV expertise from its participation in the Formula E racing series.

The Pininfarina H2 Speed

Mahindra’s growing electric vehicle (EV) expertise gained from its participation in the Formula E electric racing car championship. Automobili Pininfarina plans to launch its first model, a `Pininfarina’ badged electric hypercar, in 2020.

For the official statements you can check the press release reported below.

(Source: Mahindra – images via: motor1.com)

Paolo Pininfarina, Chairman, Pininfarina SpA, “We are pleased to welcome the new company, Automobili Pininfarina which represents an additional client for Pininfarina SpA, joining the list of the many prestigious car makers for which we will be designing cars in the future. This project helps me and my family to realize my grandfather’s dream of seeing outstanding innovative cars solely branded Pininfarina on the roads”

According to Anand Mahindra, Chairman, Mahindra Group, “Italy’s renowned design expertise produces objects of true beauty and unique style. Drawing upon the pedigree and design vocabulary of the Pininfarina aesthetic heritage we will develop a rare collector’s item that only a handful of connoisseurs will ever own. It will be an innovative and pioneering product powered by high technology. The Mahindra Group has bet big on electric vehicles. They are the future, and when power, beauty and high end EV technology come together in one car — that will be the perfect luxury vehicle, that will give car lovers the freedom to roam without impacting the planet adversely.”

Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd. and Chairman, Mahindra Racing, said, “We believe that this is the perfect time to launch Automobili Pininfarina, given Mahindra’s growing EV expertise from our participation in Formula E racing where we are currently second in the constructors’ and drivers’ championships, and Pininfarina’s design expertise that will allow us to develop stylish, extreme-performance, electric vehicles for global markets.”

Automobili Pininfarina will be led by Michael Perschke, as its Chief Executive Officer. Michael brings with him over 25 years of experience with premium German brands at both headquarter director-level as well as in various market roles. He was the Managing Director of Audi in India and a member of the Management Board of Volkswagen Group Sales India, from 2010 to 2013. Michael will play an instrumental role in developing the strategy for Automobili Pininfarina. He will be joined by Per Svantesson as Chief Operating Officer. Per brings with him relevant experience including his stints with the Volvo Group and NEVS.

Michael Perschke, CEO, Automobili Pininfarina commented, “Establishing Automobili Pininfarina as a leading sustainable luxury brand is our strategic vision and will be a dream come true. It will combine 88 years of iconic design heritage with leading edge electric vehicle competence of the Mahindra Group and Mahindra Formula E racing. It’s a powerful combination. I am honoured to lead Automobili Pininfarina and our ambition is to make it a respected and desirable brand recognized by connoisseurs who value design heritage, substance and sustainable high performance EV technology.”

Image Gallery

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New EV luxury brand Automobili Pininfarina announces 2020 hypercar - Image 1
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