18th Michelin Challenge Design is about “Future Classic”

18th Michelin Challenge Design is about “Future Classic”

For the new edition of the Challenge Design contest, Michelin has chosen an original theme: participants are asked to create a 2025 car that will be a classic in 2050.

The Brief

A prestigious mobility festival in 2050 will celebrate classic vehicles from the year 2025. These vehicles will best represent an important era, a defining time in the history of mobility and automotive design that addressed dramatic changes in mobility models, technologies and societal needs.

The contest

Participants are invited “to design a vehicle for the year 2025 that becomes a classic and defines, or represents, this transitional era in automotive design and technology and will win the Michelin Concours d’Elegance 2050.”

Michelin Challenge Design 2019 Full Poster

The entries may feature either established and non-existing brands and the vehicle should be either among the first to feature innovative elements and characteristics, or the last to utilize certain technologies.

The entry should also include a compelling story.

The key words for the theme are: Timeless, Iconic, Future Classic, Distinctive, Groundbreaking

The contest is open to OEM design studios, independent design studios, individual designers, transportation design students and teams as well as to automotive suppliers.

The entries will be evaluate base don the following factors:

  • Relevance to the theme
  • Concept originality
  • Design value and quality
  • Developmental potential
  • Design displayability

The deadline for registration and submission is March 1st, 2018.

The winners will be announced in May 2018 and the awards ceremony will take place at the Movin’ On event (May 30 – June 2, 2018).

Those who are intetrested can register online here.

(Source: Michelin Challenge Design)

Image Gallery

18th Michelin Challenge Design is about
18th Michelin Challenge Design is about

Related Stories

SAIC Design Challenge 2019:

SAIC Design Challenge 2019: “Intelligent Frontier 2030”

The seventh edition of the SAIC Design Challenge, open to design students form China and Europe, tasking them to envision an intelligent connected vehicle for the future.
2019 Michelin Challenge Design is about Inspiring Mobility

2019 Michelin Challenge Design is about Inspiring Mobility

Michelin has revealed the theme for the 2019 edition of its Challenge Design contest. The brief is to design an urban vehicle for a megacity based on an emotion of joy, trust, security or freedom.
Design the next MINI Cooper and win a scholarship for IAAD

Design the next MINI Cooper and win a scholarship for IAAD’s Transportation Bachelor Degree Course

The contest launched by IAAD - the Italian University for Design in collaboration with MINI, will award to the best designs one 100% and two 50% scholarships for its Bachelors course in Transportation Design, which will begin in October 2019.


Leave a Comment


Get all the updates with our weekly newsletter!

Find a Car

Scroll To Top
Scroll To Bottom