IED and Pininfarina announce new concept car for Geneva 2017

This partnership extends the past collaborations between IED and Quattroruote, which in 2015 and 2016 brought to the presentation of the Syrma and Shiwa concept cars.

Above: the Shiwa Concept (2016)

The 2017 concept car will be the final thesis project of IED’s Master in Transportation Design, and the development will involve the Pininfarina Design Center under the guidance of Fabio Filippini – Chief Creative Officer Pininfarina – and the long-established magazine.

Official Statements

From left to right: Quattroruote Director Gian Luca Pellegrini, ,Turin IED Director Riccardo Balbo and Pininfarina Chief Creative Officer Fabio Filippini

Fabio Filippini, Chief Creative Officer of Pininfarina, commented: “We are very happy to put the skills of our design team at the service of students and explore with them new design scenarios. We are confident that the cooperation between IED, Quattroruote and Pininfarina will create a concept car able to affirm the excellence and innovation that the Italian design embodies. The concept car that we will present together at the 2017 Geneva Motor Show will be a laboratory of stylistic and technological solutions in the name of the values that have always distinguished the Pininfarina design: elegance, purity, innovation.”

Riccardo Balbo, Director of IED Torino, commented: “I would like to talk about enthusiasm, roots and future. The great enthusiasm that this partnership has generated in the students of the Master and the team of teachers that will cover the entire project until the Geneva Motor Show comes. An enthusiasm that has deep roots because it means going back to basics, approaching one of the Design Centers that has made the history of Italian style. It means dealing with those who marked the generational changes through the automotive world. Realizing that Pininfarina and Quattroruote, italianity icons, now line up with IED to investigate the future, well, it’s really exciting.”

Gian Luca Pellegrini, Director Quattroruote, commented: “Over the past two years the collaboration between Quattroruote and IED Turin has given life to extraordinary projects such as Syrma (2015) and Shiwa (2016), which were able to embody with a visionary taste the students’ ability to interpret the future of transportation design; I am sure that the entry into the project, intended to be unveiled in our stand at the Geneva Motor Show, with a historical name like Pininfarina will only emphasize even more the tricolor primacy in terms of style and design. “

(Image Courtesy: IED, Pininfarina for Car Body Design)