Pininfarina “The Future of Emotions” Workshop – Part 2: IED projects

Pininfarina “The Future of Emotions” Workshop – Part 2: IED projects

The second part of our exclusive report from the Pininfarina Workshop “The Future of Emotions”, with the projects created by IED students.


(also check Part 1 – projects by IAAD)

Entity and Companion Concept

Designer: Igal Shenderey (Israel) – Master in Transportation Design

IED Pininfarina Entity and Companion Concept - Design Board

The project presents two AAI (autonomous artificial intelligence) vehicles, and a background context centered around a young family.

IED Pininfarina Entity and Companion Concept - Design Sketch Render

Entity is a family car that offers its passengers an enhanced long-distance travel experience, with a large glazed area and a “sky dome” with an oculus glass roof.

IED Pininfarina Entity and Companion Concept - Design Sketch Render

When the couple has their first baby, they can get the Companion AAI vehicle, which is designed for children aged 0-9.

IED Pininfarina Entity and Companion Concept - Design Sketches

The Companion is a baby stroller-sized, that can fit with another Companion in the interior of the Entity car.

Morphing Arena Concept

Design Team: Giovanni Bulgarelli (Italy), Yanyi Song (China) – Master in Transportation Design

IED Pininfarina Morphing Arena Concept - Design Board

Morphing Arena explores a future scenario with fully autonomous vehicle, where people will not be driving anymore, and all occupants will be just passengers.

IED Pininfarina Morphing Arena Concept - Design Sketches

In order to meet all the needs of its passengers the interior can change its shape, thanks to a wise material strategy, which is inspired from the roman Arena, a polymorphic building that can be used for many different purposes.

IED Pininfarina Morphing Arena Concept - Interior Design Panel

The result is a space that occupants can live in complete freedom: they can have a social experience or travel in full privacy.

A-Craft Concept

Design Team: Kaihang Huang (China) – Master in Transportation Design, Salvatore Ville (Italy) – Bachelor in Transportation Design

IED Pininfarina A-Craft Concept - Design Board

The A-Craft is a concept that explores the relationship between mobility and interior functionality targeting a future generation of travelers who care about emotional and sensorial experiences.

IED Pininfarina A-Craft Concept - Design Sketch Render

The vehicle has three sections for different contexts and passengers’ requirements: a Private space, a Semi-public space and a Public space.

IED Pininfarina A-Craft Concept - Design Sketch Render

The floating center element – called “Pinin Brdige” – can display 3D holographic maps that offer a new way of getting information on the visited areas.

IED Pininfarina A-Craft Concept - Design Panel

Additional features include seats with electromagnetic levitation and a flexible floor for storage of goods.

IED Pininfarina A-Craft Concept - Design Sketches

InsideOut Concept

Design Team: Niccolò Bonanni, Andrea Randine (Italy) – Bachelor in Transportation Design

IED Pininfarina InsideOut Concept - Design Board

InsideOut is a vehicle conceived for a future where people have very little free time, and aims at offering its occupants a relaxing place, supporting the users’ needs through the introduction of sensorial inputs.

The interior will change the inputs on the bases of user’s conditions, so that they can feel better in any situation.

IED Pininfarina InsideOut Concept - Interior design variants

The variety of combination of sensorial inputs allows the vehicle to adapt to many different situations – work, holiday, travel – and type of users.

IED Pininfarina InsideOut Concept - Interior design details

(check back soon for Part 3)

(Image Courtesy: Pininfarina for Car Body Design)

Image Gallery

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