(continue from Part1: the Bugatti projects)
Designing for a premium brand as Audi pushed the students to develop mainly the idea of premium services
Audi Atlante Concept
Design Team: Alessandro Ren, Nicola Siepi, Alvaro Silva de Almeida, Giacomo Vagge
The Audi Atlante is inspired from space and sport. As the design team explains, “Our target is an elite of forward looking people who want to be pioneers, like astronauts, so the idea behind this project is to approach the space explorations as a new sport.”
The car is designed as a space suit that perfectly fits. The fabric opens up to reveal the cockpit and let the passengers get in, then it closes around the figures and lifts itself behind their heads.
“We have kept a pure and simple shape to give the feeling of a spaceship, while the main division has been created by the transition from the fabric to the metal parts.”
Audi Sodalis Concept
Design Team: Luca Antonioli, Filippo Doria, Alberto Ponti
The main inspiration behind the Sodalis is Milan. the most important Italian city for events. The basic idea is to create a premium transportation service that allows to feel insideÂ the eventÂ evenÂ before being physically there.
Two separate environments have been created starting from the interior to the exterior. A front area dedicated to the chauffeur withÂ a single seat row and high-tech performanceÂ materials aimed at keeping the driver focused.
The rear areaÂ is a lounge: neutral and simple so that the lookÂ can be easily changed through lights and colors from the largeÂ floating OLED panel.
These two different spaces led the students to create a unique triangular-shaped greenhouse, which becomes a distinctive styling element of the exterior.
Audi e-Twin Concept
Design Team: Francesco Angioloni, Christian Arcos Ortiz, Alessandro Lupo
The idea behind E-twinÂ wasÂ to design a self-driving car for Milan, that would allow passengers to relax and recover from daily stresses. The inspiration came from the zen garden culture with its calm strength.
One of the key elements is the seat layout, withÂ two vis-a-vis seats that are accessible from their right side using doors opening in opposed directions. The interior spaces are very simple and sophisticated.
The exterior shapes are inspired by product design more than by car design. The frame of the doors comes from the Audi single frame shape.
For more information on the Master in Transportation Design at the Politecnico di Milano and to check the other projects, go back to Part 1.
(Image Courtesy: Politecnico di Milano Master TAD for Car Body Design)