Fiat Toro: design story

Fiat Toro: design story

An exclusive design story and gallery of the Fiat Toro, the all-new pick-up model created at the Fiat Latam Design Center in Brazil.

Launched early this year, the Fiat Toro is a multifunctional vehicle, combining the qualities of a SUV, a pickup truck and a passenger car.

Fiat Toro

Targeted to the Brazilian market, the pickup is 4,915 mm long, and has a double cabin 4-door pick-up truck configuration, and is based on the group’s modular and flexible Small-Wide platform.

Fiat Toro Design Sketch Render

In this case the platform has been extended to generate a greater body, with load bay, forming a reinforced self-supporting structure, with extensive use of advanced materials, such as high-strength steel.

Fiat Toro Design Sketches

The design was developed in Brazil at Fiat Latam, and targets a global audience by offering a bold and imposing yet modern look.

Read below more details on the design, or check the extensive gallery of design sketches and photos of the design team and the design process.


The original brief was to combine agility, functionality, robustness and comfort, concepts that seems to be antagonistic.

Fiat Toro Design Sketches

The designers at the Giovanni Agnelli Development Pole, in Betim (MG) were tasked to create an all-new car, that would be a benchmark of the new phase of the FCA.

Fiat Toro Design Sketch Render

While the pickup truck segment originated as a pure commercial vehicle niche,  during the 70s and 80s more and more luxurious finishing features were included.

Fiat Toro Design Sketch Render

However, when the Latam designers researched and analyzed the current customer demands, they found out that existing products do not meet all needs, and realized they needed to rethink the concept of a pickup truck, reaching a new level.

Fiat Toro Mood Board

“This becomes clear when you compare the design of a traditional pickup truck with the design of the Fiat Toro. With the dimensions and shapes better suited to the current customer demands, the volumes were reconsidered and optimized to balance shape and function.”

Fiat Toro - Designer Bruno Said sketching on the Cintiq

Exterior Design

The exterior is characterized by a bold, muscular design, with rugged plastic protections surrounding the entire body. Among the distinctive features is the split load bay tailgate, patented by FCA.

Fiat Toro

The front end design represents a new design concept of Fiat. It introduces the Split Lighting concept, with the optical group divided into an upper and a lower assembly.

The top one, integrating position and turning signal LED lights, has a serious look and conveys a sense of speed and elegance.

Fiat Toro - Design Sketch Illustration by Tony Hirochi Narita

The lower optical group, with the long range lighting functions, is integrated with the main grille, with horizontal bars.

Fiat Toro Design Sketch Render

On the sides, the high waistline and muscular wheel-arches deliver a feeling of dynamism, strength and protection.

“However, when we elevate the car’s waistline, we are increasing the visual mass, making it hard to keep things balanced, light and fast. Therefore, our team worked on different surfaces and the idea of faster and more sculptural vehicle was reinforced. Strength, speed, elegance and lightness. The Toro speaks for itself.”

Fiat Toro

There was also a challenge in the rear design to innovate in a surface that is traditionally flat and in a separated cargo compartment.

First, the way to open the back cover has radically changed. Then, the door was divided in two to provide a more practical and ergonomic use, something unprecedented in the segment.

Fiat Toro - Design Sketch Render by Juliano Villas Boas


“The Wrap Around concept , which involves with speed and connects all the elements of the outer surface of the Toro uses this curvature and fully integrates the rear design to the rest of SUP, an exclusivity in the segment,” says Daniel Dozza Gerzson, lead designer of the Fiat Toro.

Fiat Toro - Design Process - Clay Model

As well as in the external design, Fiat was looking to combine strength and refinement: a combination between the needs of heavy lifting or urban light usage.

Fiat Toro - Design Sketch Render by Juliano Villas Boas

The main concern of the internal design is to create the feeling of protection and comfort, with a lot of sophistication and technology.

Fiat Toro - Interior Design Sketch Render by Juliano Villas Boas

“We needed to provide comfort, refinement and quality to the vehicle’s interior, these are the items that SUV customers value and the medium-sized pickup trucks dot not offer,” adds Juliano Vilas Boas, lead designer of the Fiat Toro.

Fiat Toro - Interior Design Sketch Render by Juliano Villas Boas

The Wrap Around concept is also seen in the cabin. It involves with speed and subtly connects the body panel with the door panels. The strength is expressed in the frames of the ratio, air vents, climate controls, speakers and door handles, which were designed as if they were sculpted metal.

Fiat Toro - Interior Design Sketch Render - Center Console

Fiat Toro - Interior Design Sketch Render - Center Tunnel

Fiat Toro - Interior Design Sketch Render - Door Panel

The other features of the vehicle€™s interior follow the same design concept, combining strength with fluidity. As in the steering wheel, with a good grip ring and flat base, inspired in the competition cars. Not to mention the new seats and the position of the shifter, which also add the ability to provide more pleasure and sportiness while driving the Toro – unlike other pickup trucks in Brazil.

Fiat Toro - Interior Design Sketch Render - Steering Wheel

The technology in the vehicle’s interior is present in 7 inches display in the cluster, as well as in the electric sunroof, dual zone digital air conditioning, air conditioned center console and other unusual refinements in pickup trucks.

Colors and finishing

The colors and the finishing of the Toro aim at achieving a balance between the strength, speed and elegance concepts.

Fiat Toro Design Process - Color and Trim Design Team

The metallic paint colors and the earthy tones underline the idea of robustness. The designs of the fabrics and the contrasts of colors provide modernity. And the refinement is clear in the care in the details as a whole.

“It is important that the finishing convey the content package that we are providing to the customer on this pickup truck. To this end, we thought outside the box. A pickup truck do not need to a ‘brave’ finishing. We used provocative colors, and we created a warm and comfortable interior ambience,” says Valeria Carvalho Santos, Color & Trim designer at FCA.

Fiat Toro Interior

The interior of the Toro Freedom

In the Freedom version, the greatest inspiration was the dynamism. The outstanding design of the car seat fabrics, the glossy black panel and the anodized silver details create the ambience for that consumer who wants a robust pickup truck, but different from the usual.

Fiat Toro Volcano Interior

The Volcano version expresses the achievements of the consumer who chooses a pickup truck for all occasions. The vehicle’s interior has two tones in the panel and details in metallic brown in the radio parts and in the fabrics, creating a friendly and strong atmosphere.

The Opening Edition Special Series was inspired by the desire. The use of wine color elements in the panel and in the seats resulted in a luxurious and bold ambience.

The range of external colors of the Toro was also designed thinking in the scenarios where the vehicle interacts, reinforcing the personality. The Horizon Brown, Tribal Red and Botanic Green colors are the highlight.

The grille at the front painted in glossy black, in addition to chrome elements in the bumper, side moldings and door handles provide excellent finishing to the top-of-the-line models. The diamond wheels reinforce the grandiosity of the vehicle, as well as the steel crankcase protector in the Freedom Diesel and Volcano versions, providing more robustness. It is also worth mentioning the roof bars painted in silver aluminum, the mirrors in glossy black and the tinted flashlights.

Design Team

Fiat Toro - Design Team

  • Peter Fassbender – Head Design Latam
  • Manuel Alexandre – Chief Exterior Designer
  • Rafael Peixoto – Chief Interior Designer
  • Alexandre Maxwell – Project Manager
  • Fabio Bastos – Exterior Designer
  • Daniel Gerszon – Exterior Designer
  • Bruno Said – Interior Designer
  • Artur Mello – Interior Designer
  • Juliano Villas Boas – Interior Designer
  • Valeria Santos – Designer Color and Trim
  • Isabella Vianna – Chief Designer Color and Trim
  • Marco Batista – Virtual Designer
  • Leonardo Queiroz – Graphic Designer
  • Celso Morass – Modelshop
  • Paulo Nakamura

 (Image Courtesy: Fiat Latin America for Car Body Design)

Image Gallery

Fiat Toro: design story - Image 50
Fiat Toro: design story - Image 35
Fiat Toro: design story - Image 38
Fiat Toro: design story - Image 40
Fiat Toro: design story - Image 29
Fiat Toro: design story - Image 2
Fiat Toro: design story - Image 22
Fiat Toro: design story - Image 9
Fiat Toro: design story - Image 27

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