Genesis New York Concept: the design

Concept Cars 25 Mar 2016
Genesis New York Concept: the design

At the 2016 New York Auto Show Genesis has presented the New York Concept, a show car that anticipates the design of the upcoming G70 D-segment premium sedan.


The New York Concept aims at defining the styling direction for the whole premium brand, which already includes the G80 and G90 models. The powertrain is a 2.0 GDi 245ps hybrid with an 8-speed automatic transmission.

Exterior Design

The exterior proportions is characterized by a long hood and large dash-to-axle ratio, and a contrast between short front overhangs and longer rear overhangs: all these elements underline the car’s performance-oriented nature and athletic stance.

Genesis New York Concept Design Sketches

Genesis New York Concept

The front-end features an upright grille visually supported by sleek, horizontal headlamps. The deep inner edge of the lamp is characterized by a pixelated light guide.

Genesis New York Concept

Air flow guides sit below the lamps, channeling air through the forward wheel housing. Pronounced front fender volumes, enhanced with longitudinal crease lines, complete the concept’s road-focused attitude.

Genesis New York Concept

From the side, the sleek and tapered cabin emphasizes powerful shoulders, bringing visual power over the rear wheels and quarter panels.

Genesis New York Concept

The rear end features a low and sleek rear deck, further enhanced by strongly tapered body flanks. The slim, elongated tail-lamps echo the headlamps design.

Genesis New York Concept at NY Auto Show 2016 Wheel and side vents

Among the distinctive styling elements are the unique treatment of the engine hood and the original side vents, which feature a hexagonal pattern echoing the front grille graphic theme.

Genesis New York Concept at NY Auto Show 2016

The front and rear door handles sit flush with the bodywork, integrated along the belt line of further enhancing aerodynamic performance with simplicity in design.

The exterior panels are finished in a custom-designed Ceramic Blue color, with copper-colored inlays in the lower bumper fascia and sills.

Interior Design

Genesis New York Concept Interior

The original new Human Machine Interface (HMI) concept: the instrument cluster and center stack are merged into one curved horizontal display, allowing a unique driver-oriented architecture.

The interior of the New York Concept further projects the future design direction of GENESIS. It expresses a high-tech and sophisticated ambience, emphasized by the use of an advanced information control unit with a distinctively curved display.

Genesis New York Concept Interior Design Sketch Render

Eliminating some of the negatives often associated with increased technological content in a luxury vehicle, the design team took an innovative direction for the instrument panel design.

Genesis New York Concept Interior Design Sketch Render

A 21-inch floating, curved screen incorporates driver instruments and multimedia functions, creating potential for new, sculpted forms for the front seat occupants.

Genesis New York Concept Interior Design Sketch Render

The digital display is combined with classic analog driver instruments. The concave screen and the convex instrument panel complement each other in an aesthetic interaction while transmitting visual lightness to the interior.

Genesis New York Concept at NY Auto Show 2016 - Interior

The open steering wheel and the instrument panel, integrating a super-wide, curved 21-inch 4K display made by LG.

The open steering wheel design is ergonomically formed to facilitate visibility of the instruments while enhancing handling control.

A logical and spacious center console divides the interior space through its length axis into two separate halves. Combined with the curved, floating screen, the Central Control Panel (CCP) creates a new user experience through a tactile and considered control lay-out.

Genesis New York Concept at NY Auto Show 2016 - Interior

Concept aluminum inlays for the interior incorporate a handful of essential functional switches.

Colors and materials

The concept’s interior showcases full leather interior, with accents of anthracite contrasted with rich tan leather on seats and doors, while sliced suede leather used on the headrest brings a soft tactile accent.

Copper-toned, stainless-steel mesh echoes the copper accents of the exterior and demonstrates a new, lightweight textile approach.

Making Of

World Premiere and interviews

The official debut of the Genesis New York Concept, including interviews with Peter Schreyer (President, Chief Design Officer) and Luc Donckerwolke (Senior Vice President, Head of Genesis Design).

3D Animation

(Source: Genesis)

Image Gallery

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Genesis New York Concept: the design - Image 2
Genesis New York Concept: the design - Image 1

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