Manfred Fitzgerald to lead Hyundai’s Genesis brand

Automotive Design 23 Jan 2016
Manfred Fitzgerald to lead Hyundai’s Genesis brand

Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, has been appointed Senior Vice President for the newly established Genesis premium sub-brand.


Manfred FitzgeraldBased in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand.

He will take a core role in brand strategy, marketing and other business operations within the Genesis brand.

During his twelve year career at Lamborghini, Mr. Fitzgerald, 52 years old, played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design.

Mr. Fitzgerald will be working alongside Luc Donckerwolke, who will lead the Genesis brand’s Prestige Design Division as Head of the Hyundai Motor Design Center.

(Source: Hyundai)

Image Gallery

Manfred Fitzgerald to lead Hyundai's Genesis brand - Image 2
Manfred Fitzgerald to lead Hyundai's Genesis brand - Image 1

Related Stories

Hyundai previews the all-new Genesis

Hyundai previews the all-new Genesis

Hyundai has unveiled the first renderings of the new Genesis, the premium sedan that introduces the "Fluidic Sculpture 2.0" design language and that will be launched worldwide in 2014.
Luc Donckerwolke succeds Peter Schreyer as Hyundai Group chief design officer

Luc Donckerwolke succeds Peter Schreyer as Hyundai Group chief design officer

Hyundai Motor Group has announced the appointment of executive vice-president Luc Donckerwolke as chief design officer, replacing Peter Schreyer, who will move on to a consultancy role.
Porsche Unseen: 15 design studies revealed

Porsche Unseen: 15 design studies revealed

Porsche has announced a new design book and editorial initiative that will showcase 15 previously unseen design studies created between 2005 and 2019.

Comments

Leave a Comment

Newsletter

Get all the updates with our weekly newsletter!

Find a Car


Scroll To Top
Scroll To Bottom