EyesOn Design Excellence Award
The Buick Avista Concept received the EyesOn Design Award for Design Excellence – Concept Car at a ceremony at the North American International Auto Show. It is the second consecutive year Buick received the award, which was assigned to the Avenir concept in 2015.
The Avista design is focused on visual elegance and beauty, and showcases classic proportions typical of front-engine coupe GTs, with a long hood and muscular shoulders.
The car sits on a 110.7-inch (2,811 mm) wheelbase and has 63-inch (1,601 mm) front/62.9-inch (1,598 mm) rear tracks, which along with the 21-inch wheels contribute to its sporty stance.
The overall exterior aims at expressing a sense of motion through the use of uninterrupted body lines that stretch from front to rear – which resembles the design language introduced on the 2015 Avenir concept and carried into production on the 2017 LaCrosse.
The absence of conventional B-pillars between the doors and rear side windows enhances the flowing profile.
Marking the front and rear, Buick evolves its signature wing-shaped lighting with “soft curtain” elements that create illuminated “halos” around lamps’ edges, suggesting a three-dimensional shape and sculpture.
Their design forecasts the evolution of Buick’s production lighting features, while the Avista’s grille features the brand’s new winged tri-shield insignia set against a three-dimensional mesh background.
“There is elegant simplicity in the Avista’s surfaces, which speak to the purity of the car’s performance, and a timeless beauty that’s a hallmark of Buick design,” said Bryan Nesbitt, executive director Global Buick Design. “It was designed to capture the spirit of the perfect drive.”
Like the exterior, the Avista’s 2+2 interior is defined by flowing, uninterrupted lines, which integrate sophisticated technical details.
Among the distinctive features are surfaces produced using 3D printing, including fading pattern on the seats, console and doors that were inspired by waves receding at a beach’s edge.
The IntelliLink infotainment system presents touchscreen controls on a widescreen instrument panel display.
The center console also incorporates touchscreen controls and extends to the rear seating area.
A Superior Blue foundation color echoes the exterior and is complemented with Mist Gray leather seating inserts, console trim and door trim.
Exposed carbon fiber and aluminum accents throughout reinforce the precision of the performance-oriented driving experience.
“Waves, whether from the sea or in the sand, are all about motion and flow,” said Nesbitt. “That’s exactly what this concept is all about – flowing design and the purity of the driving experience.”
The Avista is equipped with a twin-turbocharged 3.0L V-6 features fuel-saving Active Fuel Management (cylinder deactivation) and Stop/Start technology. The engine is backed by an eight-speed automatic transmission and Magnetic Ride Control.