Vision-R Concept defines Roewe’s design DNA

Concept Cars, News 24 Nov 2015
Vision-R Concept defines Roewe’s design DNA

At the Guangzhou Auto Show SAIC has unveiled the Roewe Vision-R Concept, a sleek four-door sedan that at repositioning the brad and defining its design DNA.


The design philosophy behind the Vision-R Concept – called “Emotional Rhythm” – is the result of a long-time research conducted by the SAIC Design team, led by design director Mr. Shao JingFeng, aimed at developing a distinctive identity for the Roewe brand, first launched in 2006.

Roewe Vision-R Concept - Design Sketch

The goal was to create a language that fits in today’s car design trends while stimulating “oriental aesthetic desires” through distinctive styling, colors and materials: the result is a balance between Western Design Discipline and Eastern Aesthetic Culture.

Roewe Vision-R Concept - Design Sketches

The Roewe Vision-R Concept – whose name stands for “The Vision of Roewe” – was developed by a team made by a younger generation of car designers, who have “visualized a progressive understanding of life wheels in the near future.”

Roewe Vision-R Concept

The car has a low, well-balanced stance. The car is 4670 mm long, 1991 mm wide, 1337 mm tall, and has a wheelbase of 2800 mm.

Roewe Vision-R Concept

The exterior is characterized by sharp lines that offer an interpretation of eastern aesthetics and express a sense of tension from the inside.

Roewe Vision-R Concept

The front end features a a dominant grille that seamlessly connects to the headlamps and conveys a sense of power and confidence.

Roewe Vision-R Cocept at the Guangzhou Auto Show - Interior

The Vision-R Concept at the Guangzhou Auto Show

The interior is very clean and features a flat wooden floor and a horizontally extended IP theme, that bring a sense of openness and visual calmness.

Roewe Vision-R Cocept at the Guangzhou Auto Show - Interior

 

A modern touch is provided by the ultra-wide screen integrated in the IP. The color scheme uses gold paint for strong visual impact, and grey and white to help conveying a sense of fashion and comfort.

Roewe Vision-R Concept - Interior Design Sketch

The Vision-R Concept is equipped with two electric motors at both front and rear axles and a four-wheel drive system.

Thanks to a low drag coefficient of only 0.24 and a dry weight of only 1250 Kg, the Vision-R Concept accelerates from 0-100 km/h in 4.3 seconds, and can reach a cruising range of 540 km.

Roewe’s design DNA

By visualizing “Emotional Rhythm” philosophy with four styling keywords; “Reduced”, “Rhythmic”, “Refine” and “Extended”, Roewe Design conveys a sense of beauty that “attracts immediately yet lingers interminably.”

Roewe Vision-R Concept

“Roewe is continually exploring ways to integrate perceptual elements into rational orders, expressing exceptional visual quality that principally appeals to Roewe’s customers, attaining stylistic longevity.”

(Image Courtesy: SAIC/Roewe for Car Body Design)

Image Gallery

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