The design philosophy behind the Vision-R Concept – called “Emotional Rhythm” – is the result of a long-time research conducted by the SAIC Design team, led by design director Mr. Shao JingFeng, aimed at developing a distinctive identity for the Roewe brand, first launched in 2006.
The goal was to create a language that fits in today’s car design trends while stimulating “oriental aesthetic desires” through distinctive styling, colors and materials: the result is a balance between Western Design Discipline and Eastern Aesthetic Culture.
The Roewe Vision-R Concept – whose name stands for “The Vision of Roewe” – was developed by a team made by a younger generation of car designers, who have “visualized a progressive understanding of life wheels in the near future.”
The car has a low, well-balanced stance. The car is 4670 mm long, 1991 mm wide, 1337 mm tall, and has a wheelbase of 2800 mm.
The exterior is characterized by sharp lines that offer an interpretation of eastern aesthetics and express a sense of tension from the inside.
The front end features a a dominant grille that seamlessly connects to the headlamps and conveys a sense of power and confidence.
The interior is very clean and features a flat wooden floor and a horizontally extended IP theme, that bring a sense of openness and visual calmness.
A modern touch is provided by the ultra-wide screen integrated in the IP. The color scheme uses gold paint for strong visual impact, and grey and white to help conveying a sense of fashion and comfort.
The Vision-R Concept is equipped with two electric motors at both front and rear axles and a four-wheel drive system.
Thanks to a low drag coefficient of only 0.24 and a dry weight of only 1250 Kg, the Vision-R Concept accelerates from 0-100 km/h in 4.3 seconds, and can reach a cruising range of 540 km.
Roewe’s design DNA
By visualizing “Emotional Rhythm” philosophy with four styling keywords; “Reduced”, “Rhythmic”, “Refine” and “Extended”, Roewe Design conveys a sense of beauty that “attracts immediately yet lingers interminably.”
“Roewe is continually exploring ways to integrate perceptual elements into rational orders, expressing exceptional visual quality that principally appeals to Roewe’s customers, attaining stylistic longevity.”
(Image Courtesy: SAIC/Roewe for Car Body Design)