Mazda Koeru Concept

Concept Cars 27 Sep 2015
Mazda Koeru Concept

Previewing Mazda’s new crossover SUV concept, the Koeru Concept combines a dynamic look with a strong road presence with advanced technologies focused on the driving experience.


The name “Koeru”, which literally means “exceed” or “go beyond” in Japanese, comes from Mazda’s aspiration to deliver value that goes well beyond the existing category norms and standards.

Mazda Koeru Concept

The Mazda Koeru Concept is targeted at customers with a cutting-edge mind-set, and focuses on technology and driving pleasure.

Mazda Koeru Concept

Based on the KODO design language, the Koeru is characterized by a very dynamic design, with an aggressive stance underlined by the 21-inch wheels and a low cabin, combined with a sleek front end and a surface treatment hinting at Japanese aesthetic.

Mazda Koeru Concept

At the front, the Signature Wing has a stronger presence, whilst the LED guiding rings evoke the bright, strong-willed eyes of an untamed animal.

Mazda Koeru Concept

The tight canopy and a modulating body generate a sense of speed and volume, creating a distinctive presence also underlined by the highlights on the front and rear fenders, that extend towards the large wheels.

Mazda Koeru Concept - Design Sketch Render

Mazda Koeru Concept at Frankfurt 2015 Mazda Koeru Concept at Frankfurt 2015

The Koeru concept at the 2015 Frankfurt Motor Show

The exterior is heavily optimized for aerodynamic efficiency: in addition to the sleek body shape which guides the airflow over the upper body, the under-floor structure creates a turbulence-rectifying effect. These elements also enhance vehicle stability when driving at speed.

Technically, the new concept from Mazda is another application of the company’s SKYACTIV Technology, and features efficient, driver-oriented powertrains and suspension as well as a rigid body and chassis that enhance handling and safety.

Mazda Koeru Concept - Interior Design Sketch Render

Mazda Koeru Concept – Main dimensions

  • Length(mm): 4,600
  • Width (mm):1,900
  • Height (mm): 1,500
  • Wheelbase (mm) 2,700
  • Seating capacity: 5 persons
  • Tires: 265/45R21

(Source: Mazda)

Image Gallery

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Mazda Koeru Concept - Image 5

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  1. 6/10/2015

    Whilst I do admire some of the aesthetic involved in Japanese design I find that perhaps with the exception of Honda, the brands are invested with practically no meaning
    whatsoever. Try to explain what Mazda stands for as a brand and I would struggle. Whereas I suspect most Europeans could articulate what most Western car brands stand for, far Eastern brands just have no values apart from…Good value? Reliable?

    So as much as they go on about how the lights are like wild animal eyes or the lines are reminiscent of sweeping sword strokes, without investing in brand values they will always struggle to push into the premium sectors. Mums shopping carts, sure. But what does a Mazda say about you as a customer? Wouldn’t you really prefer a Range Rover?

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