The historic backdrop of Hyde Park, London, provided a contrast to the modern design of Divine DS, which represents a vision of the future for DS Automobiles, symbolizing the ‘spirit of avant-garde’.
In addition to the photos, Citroën has also published a short clip where Damien Fressard, Exterior Designer of Divine DS, provides an insight into the design inspiration for the concept car.
From the official Press Release:
Divine DS was created in Paris as a showcase for the design language of future models from DS Automobiles.
The current DS range has sold more than 550,000 vehicles worldwide since the launch of DS 3 in 2010. Divine DS provides a glimpse of the future as DS Automobiles prepares for the launch of six new production models by 2020.
Divine DS is a manifest for the core values of DS Automobiles. The striking ‘DS Wings’ signature at the front is set against a contrasting diamond pattern on the grille.
This diamond pattern is repeated as a theme throughout – from the unique roof design to the modular rear lights – representing the brand’s ‘spirit of avant-garde’ design philosophy that sets all DS models apart.
The Divine DS concept also features advanced, experiential technologies, such as DS LED vision headlights and sequential indicators, as well as a bold high-tech cabin that includes a fully-digital interface comprising a holographic head-up display and a 10.4 inch HD touchscreen.
The cabin illustrates DS Automobiles’ focus on refinement and attention to detail. Full-grain aniline leather upholstery is patterned with a unique version of the iconic DS ‘watch-strap’ seat design.
The modular interior provides the ultimate in personalization with three interchangeable interior ambiences, each with its own unique style.
The interior of Divine DS was designed in collaboration with two prestigious fashion brands, each renowned for their expertise and excellence.
There are crystals from Swarovski on the door panels and dashboard, and embroidery from Lesage as part of the interior trim to bring haute-couture levels of sophistication and quality to the cabin.