share on BufferThe judging panel also awarded the new Volvo XC90 with the Presented on June 16th at the Automotive Interior Expo Awards 2015 in Stuttgart, the awards reflect the efforts that the Volvo Cars brand has made in pure design terms with the launch of the new XC90, which has been awarded the title “Interior Design of the Year – Production Vehicle”.
The interior of the new Volvo XC90
VP of Interior Design Robin Page, who joined Volvo in 2013, commented: “I am humbled by this award. The interior design of the XC90 reflects a paradigm shift for Volvo Cars. At Volvo Cars we focus on creating an overall luxury life experience. This means using natural materials such as wood, leather and crystal in a way that delivers calmness and serenity to the driving experience,”
Thomas Ingenlath, Senior Vice President, Design at Volvo Car Group, commented: “As we take the Volvo design language forward we are very much aware of our heritage. Safety, quality and environmental care are fundamental building blocks of Volvo cars. So everything we do must deliver these brand promises. Without delivering these elements you cannot possibly deliver a sense of wellbeing in a car’s interior. First comes safety, then comfort and then overall luxury experience. These elements combine to deliver a sublime experience unlike any other in the luxury car segment.”
Volvo Cars’ fresh take on Scandinavian inspired design is proving popular with prospective customers, with pre-orders of the XC90 already accounting for half of the anticipated 2015 production volume.
Earlier this year the Volvo Design team was awarded the prestigious Red Dot Design ‘Best of the Best’ Product Design Award for their work on the XC90, beating almost 5,000 other products across 31 product categories.
(Source: Volvo)
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