Report: SABIC-Sponsored “Design for Alpha” at Art Center College of Design

Report: SABIC-Sponsored “Design for Alpha” at Art Center College of Design

SABIC and Art Center College of Design have announced the winners of a three-month long competition focused on designing an innovative vehicle for Generation Alpha, exploring the applications of advanced thermoplastics.


Titled “Design for Alpha”, the SABIC-sponsored project challenged Transportation Design students to come up with bold, forward-thinking ideas on the types of vehicles that best meet the needs of this new generation (anyone born after 2010), envisioning the direction of the automotive design industry by 2030 and beyond.

One of the project goals was to explore the possibilities offered by new material. and in particular by SABIC’s broad range of thermoplastic materials and solutions for the automotive industry.

Design for Alpha judging process

The project resulted in a diverse selection of approaches. No two concepts were alike with the students interpreting the needs and desires of Generation Alpha in different ways.

First Winner John McCarthy presents its project

First Winner John McCarthy presents its project

Though autonomous driving was a common theme, the concepts differed considerably – from vehicles designed for high-speed commuting and off-road adventuring to those designed for urban mobility and public transport.

1st Place - Hotspot Urban Base Concept by John McCarthy

The jury, which included 14 professionals from seven major OEM design studios (Ford, General Motors, Mazda, Nissan, Subaru, Tesla Motors and Volkswagen), chose John McCarthy as the overall winner.

2nd Place - Air Runner Concept by Eric Sun

3rd Place - Transit Integrated Motive Concept by Axel Kurkjian

Eric Sun and Axel Kurkjian finished second and third, respectively. All three students presented highly imaginative concepts and demonstrated innovative uses of plastics. SABIC awarded McCarthy, Sun and Kurkjian with scholarships valued at $5,000, $3,000 and $1,000.

SABIC also presented two $500 Art Center scholarships. Iljung Jeong received the Design Leadership award for his strong work ethic, proactive nature and eagerness to apply what he had learned.

Jaesung Kim was recognized with the Vehicle Emblem award for creating the winning Design for Alpha logo, which was a competition among all students.

The Winning Projects

Other Projects

XV 1 Exposed Versatility Concept by Jaesung Kim

XV 1 Exposed Versatility Concept by Jaesung Kim - Design Sketch

XV 1 Exposed Versatility concept is an outgoing, expressive adventure vehicle for the “unplugged” generation.

XV 1 Exposed Versatility Concept by Jaesung Kim - Design Sketch

Uses of plastics include:

• A combination of high tensile strength and energy absorbing polymers allows the lower frame of the vehicle to become an active suspension rather than an accumulation of hundreds of metal parts.

• The vehicle’s strong and highly ductile wheels are of an open structure, which not only provides impact absorption and comfort, but also high traction when driving off-road.

• Polycarbonate glazing is used to form the passenger capsule and an opaque glazing structure forms the protective outer body shell.

XV 1 Exposed Versatility Concept by Jaesung Kim

Interchangeable Concept by Iljung Jeong

Iljung Jeong’s Interchangeable concept allows space efficiency in an externally framed autonomous vehicle with a three-seat layout and a very small footprint.

Interchangeable Concept by Iljung Jeong - Design Sketches

Plastics allow the external Y shaped frame to become a signature design element and a virtual windshield.

Next-generation, lightweight plastics create the in-wheel motor mounting and many interchangeable parts for easy repair and customization.

Interchangeable Concept by Iljung Jeong - Scale Model

Though not chosen as a grand award winner, Jeong received an award for design leadership and a $500 Art Center scholarship from SABIC.

Interchangeable Concept by Iljung Jeong

As Art Center reports, “he earned this recognition because of his strong work ethic, proactive nature and eagerness to apply what he learned throughout the project.”

Next Page

Related Stories

Transit Integrated Motive Concept

Transit Integrated Motive Concept

The Transit Integrated Motive (TIM) by Axel Kurkjian, is a design study of a luxury transport system consisting of customized pods with a shared platform for both private owners and public use.
Air Runner Concept

Air Runner Concept

The Air Runner Concept by Eric Sun is an ultra-aerodynamic,  efficient vehicle designed for fully autonomous high-speed, long-range commuting.
BMW designer Calvin Luk sketches the BMW Z4

BMW designer Calvin Luk sketches the BMW Z4

Australian online magazine CarAdvice.com.au has published an interview with BMW exterior designer Calvin Luk, who sketches the new Z4 and talks about car design process.

Comments

Leave a Comment

Newsletter

Get all the updates with our weekly newsletter!

Find a Car


Scroll To Top
Scroll To Bottom