BMW Spheres project explores Precision and Poetry in 3D

BMW Spheres project explores Precision and Poetry in 3D

Presented at this year’s Milan Design Week, the Spheres project by Swiss-Argentinian designer Alfredo Häberli uses abstract artworks and a hybrid vessel concept to explore BMW’s design philosophy.


BMW requested Zurich-based industrial designer to create a personal, free interpretation of the brand design motto “Precision & Poetry”.

BMW Spheres Project by Alfredo Haberli - Vessel Concept - Packaging

The resulting project comprises several elements, including the Vessel, a vehicle that mixes elements of a car, a boat and a plane.

BMW Spheres Project by Alfredo Haberli - Vessel Concept - Interior drawing BMW Spheres Project by Alfredo Haberli - Vessel Concept

Embodying luxurious traveling, this one-wheeld vehicle is based on the interior of the 7-series and is characterized by a streamlined, sculptural shape that expresses gliding movement.

For more information on the project check the video below or visit Alfredo Häberli‘s website.

(Source: designboom, Alfredo Häberli)

Image Gallery

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  1. aflo
    2/6/2015

    It’s not a car, it’s not a boat, it’s not a plane :)…. It’s pompous cornball Bulls###, a revisitation of the stupid speed shape project. BMW designers and this guy are way too full of themselves.

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