BMW Spheres project explores Precision and Poetry in 3D

BMW Spheres project explores Precision and Poetry in 3D

Presented at this year’s Milan Design Week, the Spheres project by Swiss-Argentinian designer Alfredo Häberli uses abstract artworks and a hybrid vessel concept to explore BMW’s design philosophy.


BMW requested Zurich-based industrial designer to create a personal, free interpretation of the brand design motto “Precision & Poetry”.

BMW Spheres Project by Alfredo Haberli - Vessel Concept - Packaging

The resulting project comprises several elements, including the Vessel, a vehicle that mixes elements of a car, a boat and a plane.

BMW Spheres Project by Alfredo Haberli - Vessel Concept - Interior drawing BMW Spheres Project by Alfredo Haberli - Vessel Concept

Embodying luxurious traveling, this one-wheeld vehicle is based on the interior of the 7-series and is characterized by a streamlined, sculptural shape that expresses gliding movement.

For more information on the project check the video below or visit Alfredo Häberli‘s website.

(Source: designboom, Alfredo Häberli)

Image Gallery

BMW Spheres project explores Precision and Poetry in 3D - Image 4
BMW Spheres project explores Precision and Poetry in 3D - Image 10
BMW Spheres project explores Precision and Poetry in 3D - Image 1
BMW Spheres project explores Precision and Poetry in 3D - Image 3
BMW Spheres project explores Precision and Poetry in 3D - Image 8
BMW Spheres project explores Precision and Poetry in 3D - Image 7
BMW Spheres project explores Precision and Poetry in 3D - Image 6
BMW Spheres project explores Precision and Poetry in 3D - Image 2
BMW Spheres project explores Precision and Poetry in 3D - Image 9

Related Stories

Creating Interactive 3D Models: Parametric Car Wheel Design Demo

Creating Interactive 3D Models: Parametric Car Wheel Design Demo

To show the potential of parametric 3D modeling techniques, we present an exclusive demo of an interactive parametric 3D model of a car wheel that can be changed in real time.
BMW designer Calvin Luk sketches the BMW Z4

BMW designer Calvin Luk sketches the BMW Z4

Australian online magazine CarAdvice.com.au has published an interview with BMW exterior designer Calvin Luk, who sketches the new Z4 and talks about car design process.
BMW X5 M and X6 M / Competition: the design

BMW X5 M and X6 M / Competition: the design

BMW has revealed the M and Competition versions of the X5 and X6, powered by a 625 hp V8 engine. They will make their debut at the LA Auto Show in November.

Comments

Leave a Comment

  1. aflo
    2/6/2015

    It’s not a car, it’s not a boat, it’s not a plane :)…. It’s pompous cornball Bulls###, a revisitation of the stupid speed shape project. BMW designers and this guy are way too full of themselves.

Newsletter

Get all the updates with our weekly newsletter!

Find a Car


Scroll To Top
Scroll To Bottom