Renault previews design strategy at Clerkenwell Design Week 2015

Automotive Design, Conferences 7 May 2015

Renault, the headline sponsor of Clerkenwell Design Week 2015, will showcase its design strategy in an exclusive ‘Conversations with Clerkenwell’ session on May 20th in London.

The ‘Renault UK- From Concept to Reality’ interactive session will be led by Anthony Lo, Renault Vice President of Exterior Design, who will outline the philosophies behind the company’s vehicle design process and how it takes cars from concepts to reality.

Above: the Renault Captur Concept

This Q&A session will take place on Wednesday 20th May, as part of theLondon Clerkenwell Design Week 2015 independent design festival, running from 19 to 21 May.

The new Renault Kadjar

During the event Renault will exhibit several concept cars as well as the all-new Kadjar crossover.

For more details on the available sessions visit the event official page at clerkenwelldesignweek.com.

From the official Press Release:

An immersive design brand experience will show the journey Renault’s designers embark upon for each new vehicle and will explain Renault’s ‘Life Flower’ design strategy with each petal representing a different stage in life – from love, explore and family to work, play and wisdom.

The ‘Life Flower’ Design Strategy was devised by Senior Vice-President of Corporate Design Laurens van den Acker and Anthony Lo.

About Clerkenwell Design Week 2015

Now in its sixth year, the ‘CDW’ has established itself as the UK’s leading independent design festival and annually attracts the international design community to this small area of London for three days of events.

In 2014 the event counted 32,300 attendees and over 300 exhibiting brands.

(Source: Renault)