The Favilla Light Sculpture
Ford has partnered with Salone del Mobile to create an innovative and immersive installation called “FAVILLA, to Every Light a Voice,” an immersive installation curated by architect Attilio Stocchi, which also takes inspiration from the all-new Ford GT.
“FAVILLA, To Every Light a Voice” unfolds inside two large boxes. The first box examines the science of light amid a dazzling, reflective show, much like the interior of a geode. The second box is curated by Ford’s in-house animation studio to offer visitors a disruptive and engaging product experience that showcases how Ford design shapes both form and function and a unique consumer experience.
Emerging – literally rising – from a milky, liquid surface, at first the sculpture is unrecognizable. The form slowly transforms from what seems to be a recognizable shape into something revolutionary.
“FAVILLA, To Every Light a Voice” is open to the public from 11:00-23:00 CET in Piazza San Fedele.
“We have an incredible amount of talent in our global studios,” said Moray Callum, vice president, Design, Ford Motor Company.
“The public rarely sees more than 10 per cent of the work that happens in our studios. This is the perfect opportunity to share some of the creativity within our team while also offering our designers an opportunity to go beyond the everyday work and get exposure to new ideas that will inspire for future Ford designs.”
“Over the past few years, we have gained some incredible momentum with our designs. As we move forward, we need to build on and evolve what we have achieved to continue to deliver exciting and fresh solutions. The interior design of the Ford GT builds on existing DNA and pushes it forward.”