Unveiled at the Geneva Show, Serenity was developed by the Rolls-Royce Bespoke Design team, and in particular by two young textile designers: Cherica Haye and Michelle Lusby, from the Colour and Materials department.
The rear cabin has been created out of hand-painted and hand-embroidered raw silk, depicting an interpretation of a Japanese tree which wraps around the interior of the motor car.
Designed specifically for the rear occupants, the highly ornate blossom and petal pattern runs throughout the car, with the emphasis on the opulent headliner.
The exterior paint color, specifically designed for Serenity, is the most complex and expensive paint ever created by Rolls-Royce.
The selection of precious substances used throughout Serenity reference the Oriental Influences. The Blossom motif is recreated through the finest marquetry on the rear doors and fascia through the use of Mother of Pearl, laser-cut and hand applied, petal by petal into rare smoked cherry wood.
In addition, Mother of Pearl is applied to the face of the clock and driver’s instrument dials, etched with concentric circles redolent of the raked gravel seen in Japanese gardens, and set with hand applied precious rubies, echoing the color of the hand-painted flowers in the silk lining.
The Bespoke Design Team
Director of Design Giles Taylor commented: “It is imperative that we connect with these designers when their creativity is in abundance, fresh from university and design colleges. Cherica and Michelle bring with them a deep understanding of different textures and applications in design; when combined with the existing expertise of the Bespoke team we can reach new boundaries in automotive design, allowing us to incorporate precious, beautiful and natural materials in our motor cars.”
“Over recent years we have seen the merging of art forms,” he continued. “Industries are less segregated and compartmentalised; boundaries are blended between art, design and contemporary culture. Rolls-Royce Motor Cars spans these industries, marrying contemporary vision and skilled craftsmanship with excellence in design and engineering.
“This merging of industries, with luxury at the heart, of which Rolls-Royce Motor Cars is at the core, provides us with an opportunity to offer our customers much more than just a motor car. Taking the finest practises and techniques from these industries allows us to satisfy our customers’ requirements, reinforcing Rolls-Royce Motor Cars as the pinnacle of a hybrid of design, fashion and engineering excellence.”
“Colour and Material Design is the common thread throughout every human’s life,” says Cherica Haye. “I don’t just mean fabric; much of what we take for granted has been designed specifically to create a certain atmosphere or impression, or to evoke a particular emotion. The combination of materials is as important as the design itself; these elements go hand in hand.”
About Michelle Lusby – Colour and Materials Designer
Michelle Lusby joined the Rolls-Royce Bespoke Design Team as a Colour and Materials Designer in April 2014, having received a First Class Honours Degree in Interior Textiles & Surface Design from the University of Plymouth.
Here she explored print, colour and material manipulation, and gained an understanding of the key properties of fabrics and different printing processes which have enabled her to explore unique ways to apply texture and form to a flat surface, creating finishes that are beautifully unique.
About Cherica Haye, Colour and Materials Designer, Bespoke Design
Thirty year old Cherica Haye achieved a Masters Degree in Textile Design from the Royal College of Art, having obtained a BA Honours Degree in Textiles from Central Saint Martin’s College of Art and Design in 2011.
Haye was responsible for hand-painting the Serenity motif onto a paper scroll before transcribing it for realization.