Milan Design Week: Hyundai previews Kinetic Artwork

Milan Design Week: Hyundai previews Kinetic Artwork

Hyundai Motor Company will participate in the 2015 Milan Design Week, opening on April 13, with a new artwork that celebrates the relationship between movement in the natural and automotive worlds.


On the opening day of the show Hyundai Motor will unveil its all-new kinetic art installation, which is part of its ‘Sculpture in Motion’ project.

Sculpture in Motion is Hyundai Motor’s ongoing collaborative project with artists that help consumers experience and connect with its ‘Fluidic Sculpture’ design philosophy.

2015 Milan Design Week - Hyundai Kinetic Artwork

The ‘Sculpture in Motion’ project name encapsulates motion within a space and between spaces – hinting at how Hyundai Motor is sharing art by bringing displays to different cities around the world.

This year, bringing movement to life, the latest installation – entitled ‘Helio Curve’, takes on the form and motion of a continuously moving wave, with wooden blocks connecting to mimic a living organism, demonstrating the way a ‘moment of motion’ can take a more tangible, sculptural form.

2015 Milan Design Week - Hyundai Kinetic Artwork

Collaborating with Hyundai Design Center, California-based artist Reuben Margolin has created an engaging and immersive large-scale kinetic installation that combines the logical world of mathematics with the complex movements, structures and sensuousness of nature.

To maximize the impact of Helio Curve, Hyundai’s Sound Design Research Lab has developed the ‘Sculpture in Motion 2.0 Soundtrack’ which takes inspiration from the new artwork’s movement and pays homage to nature’s vibrant yet tranquil energy.

The Soundtrack will make its premier during a special DJ Show on April 13 when the new artwork is revealed.

Full details of Helio Curve will be released on April 13.

About the Milan Design Week

Launched in 1961, Milan Design Week is held every year in April, featuring the latest in furniture and design from countries all over the world. It is considered the largest event of its kind with as many as 13,000 of the world’s leading furniture designers showcasing their latest designs in a single event.

(Source: Hyundai)

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