Apple reportedly developing an electric vehicle

Automotive Design, News 16 Feb 2015
Apple reportedly developing an electric vehicle

According to anonymous sources cited by the Wall Street Journal, Apple is working on an electric car project code-named Titan, which may anticipate a future production model.


The news could be confirmed by the fact that Apple has recently hired several experts in automotive design and technology, however the company refused to comment.

1999 Ford 021C Concept

Above: the 1999 Ford 021C, named after a Pantone orange color

On the regard, several media have reported pictures of the Ford 021C (in the pictures and the gallery), a concept car presented in 1999 and designed by Marc Newson, who joined Apple last year.

1999 Ford 021C Concept Interior 1999 Ford 021C Concept Interior

What is certain, for the moment,  is that Apple is working on its CarPlay vehicle infotainment ecosystem, and the Titan project could simply represent, as in Apple’s tradition, an exploration of a new market and a potential product for a not so near future.

(via: Fortune)

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