2015 Lexus Design Award: the finalists

2015 Lexus Design Award: the finalists

Lexus has announced the 12 finalists for the third Lexus Design Award international design competition. The project will be displayed during the Milan Design Week.

The finalists for the contest – centred around the theme of “Senses” – were selected by a jury composed of composed of world-renowned designers and creators among more than 1,000 submissions received from 72 countries between August and November 2014.

Among the finalists, four are receiving the unique opportunity to create a prototype of their project, with the help of renowned designers: Robin Hunicke, Arthur Huang, Max Lamb and Neri & Hu.

Each of them has personally selected the finalist they will mentor, based on uniqueness, originality, relevance to the theme and the possibility of making a prototype. A Lexus Design Award Grand Prix Winner will also be nominated from among these four prototype finalists.

The prototypes will be displayed together with the other eight entries in the Lexus space in Zona Tortona during the Milan Design Week from April 14 to 19, 2015.

Entries Selected for Prototype Development



Designer: Keita Ebidzuka (Japan)

ANIMAL MASKS allow wearers to see the world through animals’ eyes evoking a mythical world where symbolism meets reality. (Mentors: Neri & Hu)



Designers: Adriano Alfaro (Italy), Daiki Nakamori (Japan), Gaetano Mirko Vatiero (Italy) – Mentor: Arthur Huang

Generating electricity from its own flapping movements, Diomedeidae is a kinetic sculpture whose motion and light appeal to the senses.



Designer: Marina Mellado Mendieta (Spain) – Mentor: Max Lamb

LUZ uses emotional lighting technology to create an environment appropriate to any weather or climactic condition.



Designers: Caravan – Emanuela Corti and Ivan Parati (Italy) – Mentor: Robin Hunicke

Sense-Wear is a collection of garments and accessories that emphasize use of human senses.

Entries selected for Panel Exhibits

Braille Reader


Designer: Juchun Jung (South Korea)

The Braille Reader allows people with vision impairment to read printed materials, bridging the senses of sight and touch.



Designers: Naoki Kaminaka and Ryo Yamaguchi (Japan) (KAMINAKANAOKIproject2015)

>crosswalk< is a crosswalk design featuring arrows that guide pedestrians thus allowing smoother crossing.

Embodiment of Fractal


Designer: Hiroyuki Morita (Japan)

Embodiment of Fractal invites the viewer to experience the fresh visual and tactile experience of the fractal growth of a natural forest.

Here Comes the Sun


Designers: Chun-Fu Chen and Chi-Ming Pao (Taiwan – Department of Product Design, Shu-Te University)

Here Comes the Sun is a heater that simulates sunlight coming through a window providing warmth and hope.



Designer: Yuzo Azu (Japan)

Applying traditional East Asian brushwork principles, INSTAMP uses pressure and angle of touch to give emotion and artistic effect to Western lettering.



Designer: Amon Matsuo (Japan)

Through the application of traditional Japanese papermaking/molding techniques to powdered shoemaking by-products, a new unique material emerges.

Mnote, Mnemonic Note


Designer: Benjamin Xue (Singapore)

Mnote is a writing pad designed to take advantage of our senses to improve memory and help us retain important information.

yamaori taniori tent


Designer: Iyo Hasegawa (Japan)

Inspired by origami, this tent appeals to users’ senses as it is transformed from a flat sheet to a visually appealing shelter.

About the event

An award ceremony will be held on Monday, April 13, 2015 at the Lexus space, T32 Torneria/Carrozzeria (Via Tortona 32), where the Grand Prix Winner will receive the 2015 Lexus Design Award trophy.

Judging Committee comments: “This year’s Lexus Design Award drew a large number of submissions, and a wide variety of wonderfully original ideas. In keeping with the theme of “Senses,” many submissions appealed to the five senses or emotional, rather than physical, aspects of the human experience. After extensive discussion the 12 finalist entries were selected for their potential contribution to design innovation.”

For more information visit LexusDesignAward.com.

(Source: Lexus)

Image Gallery

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