The Middlecott Sketchbattle Experiment 2015: a report

The Middlecott Sketchbattle Experiment 2015: a report

Held on last 13 January at the the Tangent Gallery in Detroit, the Middlecott Sketchbattle Experiment featured a sketch fight among 13 young designers. The first place was won by Darby Barber from CCS.


The 2015 sketch battle featured three different rounds: in the first one designers had 20 minutes to sketch a sedan for the year 2025; in round two they focused on a pickup truck theme. The last round saw three finalists designing a sportscar.

The Middlecott Sketchbattle Experiment 2015

The grand prize was awarded to Darby Barber, 20, a CCS senior that gained some popularity in 2014 for her participation in the Motor City Masters TV Show.

The Middlecott Sketchbattle Experiment 2015 - Design Sketches

The sketches were judged based on the sketch quality, the design quality and the consistence with the chosen brand.

The Middlecott Sketchbattle Experiment 2015 - Design Sketching

The jury panel included Robert Walker, Jeep chief interior designer; Camilo Pardo, Motor City Masters winner and designer of the second generation Ford GT; Dan Darancou, CH Auto VP of design; and Alikhan Kulijanov, Buick lead designer.

For more details and images check Middlecott Sketchbattle Experiment’s website.

(Source: Middlecott Sketchbattle Experiment, The Detroit News)

Image Gallery

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The Middlecott Sketchbattle Experiment 2015: a report - Image 1
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The Middlecott Sketchbattle Experiment 2015: a report - Image 4

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