For the past five years, Melville has worked on the designs of the McLaren P1, 650S and, most recently, the Sports Series, previously known by its internal codename P13, which is scheduled to premiere in the second quarter of 2015.
In this new role, he will be leading a creative team of designers tasked with developing the future visual direction of the brand including, building up on the new family look that debuted with the groundbreaking McLaren P1™.
Commenting on the promotion, McLaren Design Director Frank Stephenson said: ‘Over the past few years, Rob has been heavily involved in shaping the current visual identity of the McLaren brand.
“McLaren operates from the dynamic haute-couture end of the industry and our customers continue to stimulate us from the design and product perspectives, and Rob brings a strong skill set and great enthusiasm to the team.
“These proven credentials will ensure a fresh and exciting look for the brand as we enter an important phase of business growth.’
Robert Melville added: ‘I am very honoured with this recognition and look forward to turning our future vision work into reality. McLaren has always innovated with class-leading performance and breathtaking design and I am convinced the look of our upcoming cars, including the Sports Series, will continue to electrify.’
For more information you can check his recent interview with Design Boom.
About Robert Melville
Robert Melville, 37, graduated in Automotive Design from the Royal College of Arts.
In 2003 he joined the Jaguar Land Rover Advanced Design team, Some of that work went on to influence the Evoque and all new Range Rover.
In 2006 he became Senior Creative Designer at General Motors Advanced Design studio in the UK, where he worked on the Cadillac Converj concept and on other projects for Corvette, Hummer and Buick.
He joined McLaren Automotive in 2009 as a Senior Designer.