LTU and Ford launch “Designing For The Future” Competition

LTU and Ford launch “Designing For The Future” Competition

Ford and Lawrence Tech University (LTU) have again teamed up for a design competition asking prospecting students to reinterpret the Ford Cortina for the year 2030. The prizes include over $100,000 in scholarships.

The competition is open to high school seniors or transfer students interested in attending Lawrence Tech’s Transportation Design or Industrial Design programs in Fall 2015.

Ford-LTU Designing For The Future Competition 2015 PosterThere are two contest tracks, respectively focused on automotve and product design. The first asks participants to create a C-Segment rear-wheel drive Ford performance sedan or coupé.

The second one tasks students to identify and create two innovative products (suchs as tools, shoes, furniture, luggage, etc.) that would appeal to Cortina customers – one complementing the mass-produced Cortina, and another targeted to performance / rally customers.

Over $100,000 in scholarships will be awarded to the winners.

Participants should apply to Lawrence Technological University by Sunday, November 23, 2014. The deadline for submitting entries is Sunday November 30, 2014.

Winners will be announced at the MAIN (Motorcity Auto Industry Night) Event in Detroit on Sunday January 11, 2015.

For more information visit the contest official page.

Brief Background

The Ford Cortina, built by Ford of Britain from 1962 to 1982, was the UK’s best-selling car of the 1970s, and still continues to have a large cult following.

The Cortina also raced in rallies, and Lotus developed some sportier editions of the Cortina Mark I and Mark II which were marketed as the Ford Cortina Lotus.

Considering the Cortina’s mass-market AND performace appeal, design a timeless, iconic vehicle or products for the year 2030.

MAIN Event 2013

Below we report a video from the 2013 edition of MAIN Event: Cinimod Trophy Design.

(Source: LTU)

Image Gallery

LTU and Ford launch
LTU and Ford launch

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