LA Design Challenge 2014 is about “Sensing the Future”
The Los Angeles Auto Show has announced that the theme for its 11th annual Design Challenge will ask participating design studios to explore the idea: “Sensing the Future: How Will Cars Interact with Us In 2029?”
The LA Auto Show Design Challenge has confirmed participation from eight world-renowned design studios, each submitting a concept to showcase a connected vehicle or interface system designed with human emotion in mind.
Following the 2013 edition of the contest, which was based around the theme “Biomimicry & Mobility 2025 – Nature’s Answer to Human Challenges”, the this year’s brief bring us 15 years in the future, tasking participant to “explore interiors that will emotionally, comfortably and safely connect the driver and/or passengers to the car by 2029”.
2014 LA Auto Show Design Challenge participants:
- BMW Group DesignworksUSA
- Honda USA
- Honda Japan
- McLaren Automotive
- Peterbilt Motors, guest entry
- Qoros Auto, China
- SAIC Motor MG
Entries will be judged on various factors including comfort, attention to human sense and emotional connection, ecological sensitivity, creativity of concept, control and function of concept and reflection of the brand.
This year’s entrants will be critiqued by an esteemed panel of judges, including Tom Matano, Executive Director of the School of Industrial Design at Academy of Art University; Stewart Reed, Chair of Transportation Design at the Art Center College of Design; and Alexander Klatt, Associate Professor, Chair of MFA Transportation Design at the College for Creative Studies.
Details on each concept will be announced and on display at Pasadena’s Art Center College of Design Car Classic 2014 held on October 26.
The final competition concepts will be displayed in the Design Gallery of the LA Auto Show along with other talented and imaginative global auto studios throughout Press & Trade Days (Nov. 18-20, 2014), as well as through the run of the public show (Nov. 21-30, 2014).
The winning design studio will be selected during the Design LA Open House on Thursday, Nov. 20, and will be emceed by Design LA Conference Directors, Chuck Pelly and Joan Gregor.
In contrast to previous years, LA Auto Show credentials will not grant access to Car Design Night LA 14; design industry professionals interested in attending the offsite affair are invited to register directly with Car Design News here.
“Los Angeles is one of the world’s most dynamic cities constantly keeping its eye on the future of technological advancements that largely affect our daily lives,” said Lisa Kaz, President of the LA Auto Show.
“This makes this year’s theme of the human reliance on machines especially fitting, as it continues to connect to our senses, feelings and patterns with our cars.”
Overall, the Design Challenge explores how future technology will further transform human-to-machine interfaces to connect with consumer senses, predict their next moves and create a personal relationship with people and their vehicles.
LA Auto Show Design Challenge is sponsored by Faurecia, the world’s sixth-largest automotive supplier specializing in automotive seating, emissions control technologies, interior systems and auto exteriors.
(Source: LA Auto Show)